Why Google My Business? Does it Really Matter?
Why Google My Business? Does it Really Matter?

As it turns out, there is some speculation that Google My Business is just as important as your website. And, if your GMB listing isn’t getting much traction, there are many reasons why this might be the case….

In terms of Google and organic results….I agree with the predictions that a combination of Pay-to-Play and Organic mish-mash are coming… This means that your website STILL needs to be a strong purveyor of good content…but your wallet might be hit as well.

In order to thrive on Google My Business, you have to stop thinking about it like a generic Yellow Pages listing. Handling it like a Yelp page isn’t good enough, either.

Because if you’re still thinking along those lines, you’ll never be able to make Google My Business work. I mean really work.

Shawn Joshi

Read What Google My Business Experts Say for 2020.


The Hoth, Whitelable SEO

The Hoth

According to Moz’s local search ranking factors, Google My Business is consistently in the top spot for ranking factors in local map search and also a significant factor in organic local search.

If getting search engine traffic is important to your business, then you absolutely need to set up & optimize your Google My Business account.

Being visible in local search makes it easy for customers to find you. Customers that are looking for businesses on Google maps and in local search are usually ready to buy.

The Hoth

MOZ and Google My Business

MOZ

Information about your business is going to exist on the Internet whether you put it there or not.

Google’s house may be structurally unsound, but it’s also huge, with a 90% search engine market share globally and over 2 trillion searches per year46% of which are for something local.

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published.

Right now, running the most successful local business possible means acquiring the largest share you can of those estimated 1 trillion annual local searches. How do you do this? 

By feeding Google:

Website content about your business location, products, services, and attributes

Corroborating info about your company on other websites

Local business listing content

Image content

Video content

Social media content

MOZ.com

brightlocal

BrightLocal

Two well-loved UK SEOs, Claire Carlile and Andy Simpson both touched on similar points when asked to get their crystal balls out. Referencing the myriad new features introduced to GMB in 2019, Claire commented:

In GMB, new functionality will continue to roll out and businesses will need to take advantage of existing opportunities such as photos, Q&A, Google posts, product editor, short names, messaging, and reserve with google, as well as keeping an eye on new features as they emerge.  Businesses will need to actively engage with GMB as a communications channel to reach and respond to clients and potential clients. The importance of GMB will continue to grow and small businesses will do well to think of it as a CMS separate to that of their website.

Similarly, Andy emphasized the importance of taking control of what’s visible to users on the SERPs:

Taking control of how your business’s brand is displayed in the SERPs should be on everyone’s radar for 2020. When potential customers search for your brand by name, what appears on the first page of Google? It should almost be a given that your Google My Business listing should appear. In 2020 business owners large and small have to be aware and ‘take control’ of what is displayed on the first page of Google about your business and make sure it’s the best it can be.

BrightLocal.com

Search Engine Land

Search Engine Land

The two most popular sites in the world are Google and YouTube, with 108 billion users between them. Google is leveraging these them to become even more influential, as hard as that might be to imagine. For example, Google continues to dominate online advertising with a 36.2 percent market share and strong growth, and the company is carpet-bombing the market with more tools that make it easier for advertisers to keep using Google products, such as the YouTube Masthead format for TV.

The advertising push capitalizes on the fact that roughly half of Google searches stay on Google properties. In other words, roughly half of people searching for things on Google are finding what they need within knowledge panels, Google My Business (GMB) listings, YouTube, Google Maps, and other Google properties. Google is capitalizing on these zero-click searches by doing an even better job monetizing the value of the Google universe, a trend that will continue in 2020. The challenge for businesses is to figure out how to leverage the value of their presence in Google’s world, such as capitalizing on Google Ads products and investing more into their GMB listings.

SearchEngineLand.com

Now what?

The smartest companies know this and they’re doing something about it.

Here’s the catch: (from expert Shawn Joshi)

Shawn-Joshi

In order to thrive on Google My Business, you have to stop thinking about it like a generic Yellow Pages listing. Handling it like a Yelp page isn’t good enough, either.

Because if you’re still thinking along those lines, you’ll never be able to make Google My Business work. I mean really work.

Shawn Joshi

But if you’re ready to give Google My Business the respect it deserves, it will change everything for you:

  • More new customers.
  • More returning customers.
  • And a plump bottom line.

You know it’s important. Where do you start? View our product page for a downloadable PDF checklist. Better yet, get some Google My Business help- from the team who has been doing SEO in YOUR MARKET for more than 12 years. We can help!