Advanced Home Care SEO Program:
- 6 Long-Form, Fully-Written Search Engine Optimized Services Pages
- 2 Long-Form Blog Posts on Your Specialized Services
- Advanced Schema behind-the-scenes
- Internal Linking
- Works best in combination with our GEM program. (Google My Business)
*Only available for clients who are also website clients with Approved Senior Network Marketing. Your website must be fast, mobile-friendly, and error-free before advanced SEO techniques will work.
The Best Home Care SEO Company
In 2021, and as things continue to change, internet marketers, as well as business owners are wondering whether search engine optimization (SEO) is a thing of the past. Well, the short answer is ‘NO’, and we are going to explore why.
The truth is, home care SEO isn’t dying, but it has somewhat become more of a tactical game. Currently, a robust SEO skill set can make a substantial difference to your home care business’s digital platform. The most important thing to keep in mind is that the technology utilized by search engines is constantly being updated in order to give better results.
Not too long ago, webmasters simply stuffed websites with keywords, random content, and links. At the time, this used to give tremendous results in rankings. However, the manner in which search engines rank content has drastically changed.
Today, the search engines try to identify relevant individual content pieces and not just a site that happens to have matching keywords. In the present day and the future, search engines will be more focused on ensuring that websites and search results are more relevant to what users are actually looking for. This is essentially a win for everybody.
In order to enjoy the true benefits of search engine optimization in this modern age, a concrete strategy for creating new and relevant content is needed. Perhaps the best thing about this content is that it can then be utilized to attract visitors from social media and email channels to a website. Once a visitor is on your site, there’s a multitude of ways to help them engage as well as convert.
Approved Senior Network is located in St. Charles, MO. We service senior care clients anywhere in the US and Canada.
Classic Home Care SEO Mistakes
- Too Much Emphasis On Keyword Density
- Using Cheap Content Copy
- Ignoring Mobile Search
- Not Keeping A Social Media Profile Active
Frequently Asked Questions About SEO
What is SEO?
SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.
Here at Approved Senior Network Home Care SEO we want to make SEO understandable for everyone!
What is Local SEO?
Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “home care near Bloomington, MN”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.
Why is SEO beneficial to my site?
SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.
Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.
SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!
Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.
Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and a strong site structure, you should be well on your way to that top spot!
Why do search engines not understand my site without SEO?
Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.
Can I do my own SEO?
Of course! With guides like ours and a strong desire to learn about SEO you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course we would love to partner with you on your SEO project. Approved Senior Network Home Care SEO can advise or take on the whole project, leaving you to run your business.
Case Study: Learn how our advanced SEO techniques took this home care agency’s new website from zero-hero in just 2 weeks! Let us help your website rank!
I know you are busy, but now you have zero excuses for NOT submitting content. Be your own ambassador. No one will do it for you. This is part of doing business in 2018. Get to it.
Does your senior care website use schema markup? Not sure? Learn why this is so important for SEO. Read more about schema markup.