Where Can You Find the Senior Care Industry Netcast? HERE!

Want to be a guest on the Senior Care Industry Netcast? Read More HERE!

🌟 Exciting Netcast News 🌟

Episode 32 of the Senior Care Industry Netcast is live!

We were fortunate enough to have Katie Tanner, AYSHomeCare.net (At Your Service Home Care) on our show and she offered some great insight and #advice for other #seniorcare and #healthcare providers.

About This Episode:

Katie Tanner, Community Ambassador, At Your Service Nursing and Home Care

Check out the blog post with the #video 📹 and look for more episodes coming soon as we travel the U.S. to find the leaders in #seniorcare to share their insights, experiences, and joy. If you’d like to be on our show, check out the link here: https://www.seniorcareindustrynetcast.com/netcast

Full Transcript:

Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry Netcast, where leaders with three or more years in the senior care industry share their advice. It’s six questions in nine minutes, so let’s get to it.

In a few sentences, tell us who you are and what you do.

Katie Tanner:

My name is Katie. I’m a bit newer to the industry, at least in the capacity I’m in right now, but I am the community ambassador for At Your Service Nursing and Home Care in Santa Rosa. Primarily, that means that I help members of our community find the right home care solution for them, whatever that looks like, also just resources in general. So if you need DME or advice on how to make changes to your home to make it safer, more adaptable, even if we are not the solution, I pride myself in pointing people in the right direction.

Valerie VanBooven RN BSN:

Very nice. We all need a great resource, and it’s so helpful for families to not have to call 15 people, so that’s awesome.

Katie Tanner:

As it typically goes, yes.

Valerie VanBooven RN BSN:

Yes. Okay, let’s talk about this.

What is the best thing you found so far about serving aging adults?

Katie Tanner:

A good question. Two things primarily, first of all, the connections you make. Obviously the elders I’ve gotten to interact within my time in this industry primarily have just been hilarious and fun to be around. It’s a nice change of pace. I come from big box retail, so it’s definitely neat to have more time to establish personal connections with people and make a difference for them. They’ve all made an impact on me personally and professionally for the positive, so I’m thankful for that. Then just to give back to the community I grew up in.

Katie Tanner:

So I was born in Southern California, but moved here almost immediately, and I’ve been here all my life all over the county, Santa Rosa, Petaluma, Cotati. So it was really nice to make a tangible impact on the community in which I grew up.

Valerie VanBooven RN BSN:

Very nice. Yeah, going back to your roots and definitely … I mean, and plus being in a place where you grew up, you know all the ins and outs and the cultural issues and all the cool things there are about living where you live.

Katie Tanner:

That’s true.

Valerie VanBooven RN BSN:

So it’s easy for you to find resources.

Katie Tanner:

A little bit easier, especially because you walk into some stores or places that are resources for people and you encounter people who are parents of people you went to school with, or friends from youth sports, all sorts of connections that are really helpful.

Valerie VanBooven RN BSN:

What has been your experience with Internet Marketing?

That’s cool. Okay, let’s talk a little bit about internet marketing. I hear from other senior service providers that marketing online can be challenging. I know it’s ever-changing. What has been your experience or your thoughts? Typically, when we do an interview, the owner, whoever it is, is a little older, and you come from a perfect background because you probably grew up with all of this.

Katie Tanner:

Yeah, it’s been helpful. What I will say is it’s a moving target. So it’s been a bit mixed, but it’s fun to have that nice change of pace. It allows me to connect with my community in ways I haven’t been able to focus on in the past. So you find that a lot of people are more interactive with you and don’t take it as much of a sales pop.

If you’re checking in on Facebook or Instagram, there’s a lot of avenues that I didn’t even think would be applicable to the industry. But I was surprised at how many people are on Instagram, Snapchat, and YouTube is something we’re trying now, and especially because my position is so resource based.

Katie Tanner:

It’s nice to be able to share the information because maybe someone’s parents aren’t on Facebook, but they are. They can get information and share information on where to find resources, or support groups, or just things to help the community as the whole. I’ve gotten to connect with so many resources in the community too, that I was even a shopper at, but I didn’t realize that the interconnectivity.

So local, the owned markets that have seen your shopping hours, public utilities, such as fire departments and police departments who would assist somebody if they were down and called for help. Seeing the interconnectivity of it all, that you wouldn’t normally see if you’re just visiting facilities and hospitals.

Valerie VanBooven RN BSN:

Very true. In this moment in all of our lives and in this moment in time, I think having familiarity with your online resources is imperative because we can’t really go network as much. I know you’re in California. So I think things got a little bit weirder again recently and [crosstalk 00:04:41]-

Katie Tanner:

Like yesterday.

Valerie VanBooven RN BSN:

… or just shut down a little bit, so we get it. We’re going to go through these ebbs and flows, and having a really good base of people online to connect with and to check up on and a good community on Facebook, I think that really helps. So you’re you’re right, knowing and-

Katie Tanner:

You got to understand the plane as a whole. It’s nice to be able to, as opposed to call and try to reach someone or you can’t visit in general, but to reach out to the market or on Facebook and see how things are looking at this hospital or this facility. What do things look like in North County versus South County? Yeah.

Valerie VanBooven RN BSN:

Who Has Been an Inspiration or Mentor to You In Your Senior Care Career?

Absolutely. It’s been harder on all of us and a little bit easier on all of us who understand how this works. So thank you for shedding some light on that. I agree with all of your assessments there. Let’s see, next thing we’re going to talk about are successful leaders. So in your career, in your life, it could be …

I ask this question and I really want to clarify it for you, because what I really mean when I ask this is who in your life has been an inspiration to you, a mentor to you? It might be in this job or in this career, or it might be in just generally speaking. You’re a very driven, successful young lady, so who’s been a helper in your life that you’d like to talk about?

Katie Tanner:

Well, an obvious one, but one that I’ll say anyway. I love the two ladies that I work for. So Dr. Lucy, the owner of the company, and a long time nurse is a fantastic resource and just a funny, great person to connect with and be around. Really helps me understand big picture when it comes to this industry.

Then the administrator of our office, Shauna Burton, who’s a dear friend and practically family to me. Very similar, easy to work with, and really helps me understand the care aspect, because I come from a very customer service minded aspect of things. So it’s nice to have two people that are highly experienced and understanding of the services that we provide on a medical level.

Katie Tanner:

In regards to people who I’ve seen or met in the industry that have been particularly awesome, I’ve observed with facilities like Arbol Senior Living in Santa Rosa and Varrena. Both have handled this really well, and they have a ton of safely laid out activities and really good stimulus right now for their residents, which is awesome because of just how much that’s lacking, and they’re able to do so safely too. Our clients tend to really love where they live, so-

Valerie VanBooven RN BSN:

That’s great.

Katie Tanner:

Then Redwood Empire Medical Supply in Rohnert Park. I hear about them from random people in the community because I live in Rohnert Park in Cotati, but the couple that owns that location is just fantastic as far as resources go. All the hospitals in our area, I found, have managed this really well from start to finish.

Prior to the visitations to facilities being cut to a minimum, I saw a lot of proactive measures being taken place in advance. All in all, our community works really well together, but I am very blessed to work where I do and who I work for.

Valerie VanBooven RN BSN:

Thank you for that. I don’t know your office, the office manager or the person, but I do know Dr. Lucy. She’s a mutual friend of a mutual friend as well, and we’ve been together at conferences and-

Katie Tanner:

She knows a lot of people that way.

Valerie VanBooven RN BSN:

She does. She does, that’s right.

Katie Tanner:

You encounter somebody in every room who knows Lucy well.

Valerie VanBooven RN BSN:

Mm-hmm (affirmative), that’s right. But anyway, but she is a dear and she is so smart and just a really good mentor for anyone. So I agree with you,, she’s pretty amazing. I’m sure the staff, all the rest of the staff there is too, because you guys have been around for a long time, which speaks volumes to how good the care is coming from your offices.

Katie Tanner:

We really pride ourselves on being genuine, both with clients in the community, as well as people who’ve worked with us. We have care staff who’ve been with us over a decade, so that’s definitely … It’s very reflective in any industry you work in, whether it’s big box retailer, home care, your relationships with your people make a huge difference.

Valerie VanBooven RN BSN:

Yes, they do. To say someone’s been with you for more than 10 years is amazing from a caregiver perspective.

Katie Tanner:

Multiple surprisingly, over a handful.

Valerie VanBooven RN BSN:

That’s amazing and wonderful. I mean, it just it doesn’t get any better than that. They must love where they work or they would not have stayed, so that’s great. Okay, what piece of advice would you give other senior care providers?

Katie Tanner:

It ties in really well, actually. Purely to take care of your people, clients and care staff alike. I mean, it instills trust in both parties, which is really important. But I mean, it really is reflective of how your business is doing as a whole, your reflection amongst staff, as well as with clients. There’s a reason that I feel that Dr. Lucy and this company has a very big matter of trust within the community. I think it’s just word of mouth and making sure people are always taken care of.

Katie Tanner:

We’ve been really good about making sure they have adequate supplies with everything going on. That they have resources to reach out to with questions or concerns. That if they need time off to recuperate or make sure that they or their families are okay, that they feel comfortable enough to do so and supported. With clients, it’s constant communication. As you can tell, I’m chatty. So over communication is awesome when it comes to the care of someone’s loved one. Really just being genuine, involved and caring.

Valerie VanBooven RN BSN:

Yeah, absolutely. That’s a great piece of advice. I don’t think a senior could be opposed to you being really chatty, because they just don’t get to chat enough with other people.

Katie Tanner:

I use myself as a litmus when I meet families. I’m like, “On a scale of zero to me, how chatty do you want your care provider?”

Valerie VanBooven RN BSN:

That’s good.

Katie Tanner:

But it makes people comfortable. Finding common ground, especially when it comes to making someone comfortable with receiving care in their home is really important.

Valerie VanBooven RN BSN:

Yeah, absolutely. Great, okay, last question. It’s supposed to be the easy one. Everybody’s like, “What?”, But

When you have a win in life, or in business, or anywhere, it could be a graduation, a wedding or just a client that’s feeling happy as their family’s happy, how do you like to celebrate?

Katie Tanner:

I actually really like that question. So it’s interesting timing for it though, because right now, what people do to celebrate looks a lot different than what it looked like in January or February. That said, we’re a small, genuine team that really wants to make a difference in the lives we help. So any positive impact we observe, any positive feedback, it’s just awesome celebration for us knowing that we made a tangible difference. That said, we’ll celebrate a bit more when it’s safe to do so.

Katie Tanner:

Personally, I celebrate by just relaxing and spending time with family. I have a four year old. It’s a very fun time right now. It’s a four year old girl named Daphne. So getting to spend time with her and just watch her thrive right now is really nice. Right now, more than ever, it’s definitely the little things, so being home with family.

Valerie VanBooven RN BSN:

Yep, absolutely. Four years old is a really fun age. They can actually participate a little more, and five is fun. I mean, it just gets better and more fun when they can actually do something with you and actually participate. Just every age has a different fun level, but five years [crosstalk 00:12:28].

Katie Tanner:

I find myself saying it’s my favorite age so far all the time. To really get to interact with them and getting to have them be on the same playing field as you. But also just the craziest stuff they come up with and say, and the weird connections they make, highlight of my day. I actually finally started writing it down. So here’s hoping I actually keep to that trend because it’s tough to remember.

Valerie VanBooven RN BSN:

They are very … It’s a funny age and it’s a fun age, and they can actually articulate to you what it is that is bothering them, as opposed to just crying.

Katie Tanner:

For better or worse.

Valerie VanBooven RN BSN:

That really helps. That makes it even more fun because they can talk. So anyway, but yes, thank you so much for all of your good advice, your thoughtfulness, and for sharing with us how you’ve been doing your job and how you all operate. I just want to thank you for being on the show.

Katie Tanner:

Thanks for your time.

Valerie VanBooven RN BSN:

You did a great job.