- 1 How to Get More Home Care Clients
How to Get More Home Care Clients
Hey guys, we’re going to talk about ways to get more home care clients now and in the future.
Way number one is to get more referrals and everybody talks about getting more referrals.
It’s a constant theme in our discussions on marketing and yes, it’s important and yes, you need to get more professional referrals, you need to get more neighborhood referrals. There are lots of ways you can do that offline, we’re not talking about online marketing necessarily here.
We also have a home care marketing mastermind group where we talk every month about marketing ideas and things we should be doing to have them keep us top of mind.
Referrals are super important, absolutely.
Way number two is to buy leads.
Lots of controversy about this. Some people love buying leads, some people hate buying leads, and some people are not good closers.
If you are not a good closer, you probably don’t want to buy leads.
The way that we help our clients get more leads when they need them is with Google ads.
We’re very good at that.
It’s not cheap, but we also know how to get leads through Google ads, they’re exclusive to you, they’re all yours through your website, and your information, and it is an option if you need leads right away.
This is the one I want to talk about.
And that is:
Building your online empire.
Way number three is to continuously build your online presence so that when people see you, meet you, find you, they’re like, “You’re everywhere.”
And that is super important.
People are on their phones and on their laptops and on their desktops all the time, it’s 2022.
So building your online empire is just as important if not more important than all of these other things.
So when I say build your online empire, what do I mean?
I mean, having a website that is designed for lead generation, for home care businesses.
Having a Facebook page that is definitely getting traffic and also getting content every single day.
Having a website with a blog that is getting blog posts and new content every week.
Having an e-newsletter that goes out to all the contacts that you have and it goes out every month without fail, you don’t have to lift a finger, but it always goes out.
The more content you have online, the more likely it is that humans are going to find you when they’re in crisis and they need home care for an aging parent or other relatives, neighbor or friend.
Build your online empire. And if you’re not sure how to get started, hit us up at ASNMarketingPlan.com