Home Care Marketing Online- 89 Cool Tasks You Can Do in the Hot Summer Months

Home Care Marketing Online- 89 Cool Tasks You Can Do in the Hot Summer Months 3

It’s hot outside.

Ok, so what!? It’s the perfect time to network and see all of those referral sources you haven’t been keeping up with!

However, what else can you do for home care marketing from the A/C in your office AT your desk, to keep from melting in the summer heat?

A lot my friends, a dang lot.

A LOT of the items listed below are already taken care of for our clients, this list is REALLY long!

 Home Care Social Media

  • Submit company news to your team at Approved Senior Network for posting online. (wink wink)
  • Updating Facebook Business Page
  • Updating Google My Business
  • Updating LinkedIn
  • Updating other social networks
  • Set up a profile on PATCH.com in your local area.
  • Set up a profile on Nextdoor.com in your local area.
  • Post for free in classifieds to Patch and Nextdoor.
  • Managing your Yelp profile (Meh! but if you have one, do it. NEVER PAY YELP)
  • Designing cover images for social profiles
  • Guest writing for industry blogs or websites
  • Interacting with consumers via social media
  • Scheduling social media status updates to be published
  • Responding to questions on Quora- good one!
  • Monitoring competitors’ social media updates

Home Care Promotions

  • Listing your events with local online events calendars
  • Ordering premiums created to hand out
  • Writing white papers on how home care helps families in your local area.
  • Posting white papers online on sites like Scribd.com (AND YOUR OWN WEBSITE!)

Google and Facebook Analytics

  • Analyzing Google Analytics
  • Measuring search engine optimization results
  • Performing competitor keyword analysis
  • Review social media metrics, like Facebook Insights
  • Running reports to track growth, response or ROI

Home Care Sales

  • Writing proposals for large staffing options
  • Creating lead capture forms for the company website (um, our clients do not need to do this, already done)
  • Writing sales follow up copy
  • Writing sales scripts
  • Using lead scoring for prospects (reruiting and leads)
  • Developing demonstrations or tutorials
  • Networking – in person!
  • Writing tips & how-to articles to share with prospects or customers

Home Care Email Marketing

  • Choosing an email marketing software vendor (our clients get this for free with their programs)
  • Designing email newsletter templates
  • Distributing email newsletter
  • Writing email newsletter copy
  • Setting up trigger emails
  • Setting up an account with the email marketing software vendor
  • Sending test copies of the email newsletter
  • Segmenting email newsletter lists
  • Reviewing email newsletter metrics
  • Cleaning up the database  (fixing typos, adding in new data)

Home Care Video Marketing

  • Developing video content
  • Hiring a vendor to develop video content
  • Writing video scripts
  • Develop keyword lists for tagging videos
  • Writing video descriptions
  • Publishing video to YouTube
  • Publishing video to company website

Home Care Advertising Online

  • Monitoring Facebook Ad campaigns
  • Running retargeting campaigns
  • Running ad campaigns in Google AdWords (careful, this is tricky and expensive!)

Home Care Public Relations / Marketing

  • Commenting on articles or blog posts online
  • Pitching bloggers to review a service
  • Writing press releases
  • Submitting press releases thru online wire services
  • Searching forums for influencers
  • Reviewing forums for consumer feedback

Home Care Websites

  • Update your home care website!
  • Editing web copy
  • Fixing broken links on the company website
  • Installing tracking codes on the company website
  • Publishing blog posts
  • Renewing domains and hosting plans
  • Sourcing images to accompany blog posts and status updates

Customer Service

  • Developing customer service plans
  • Responding to customers questions or concerns

Project Management

  • Posting jobs online to recruit staff
  • Formatting documents (Excel, Powerpoint, Word)
  • Writing case studies of projects or clients
  • Updating editorial calendars
  • Training staff on social media involvement
  • Speaking at industry conferences or meetings
  • Sitting through many demos of marketing tools & dashboards
  • Setting up Google Alerts on key companies, people or products
  • Sending thank you notes or emails to customers
  • Reviewing metrics, metrics, metrics
  • Researching the latest digital marketing trends & tools

 Home Care SEO

  • Developing keyword lists for better home care seo
  • Appropriately naming images on the company website
  • Choosing anchor text for backlinks
  • Distributing articles to article submission websites
  • Listing the company in online local business directories
  • Listing the company website in niche directories
  • Managing relationships with the major search engines
  • Pinging sites after new content has been published
  • Renaming files so they are optimized for search engines
  • Writing blog content based on a keyword strategy
  • Writing article content to publish online
  • Reviewing website backlinks

What home care marketing activities can you do while it’s hot during the summer months? What would you add to this list?

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Founder, Co-Owner, Wife, Mom, Author, Video Nerd. The buck stops here. Serving the Home Care and Senior Care Markets since 2008! Our services include home care seo, home care websites, home care marketing, home care social media, home care recruiting, caregiver recruiting, and home care Google My Business strategies.
Valerie VanBooven RN BSN
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