Google Business Profile Marketing for Home Care

What is Google My Business and Why is it Important?

“Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details or a link to your website.” – InnovationVisual

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.

Business Profile is a tool that helps your local business stand out on Google and attract new customers. Use the Google My Business app to connect with customers and keep your business presence up-to-date on Google Search and Maps.

Why is Google My Business Important for SEO in 2022?

Why Does a Home Care Agency "Need" Google My Business? Why is it Important? Learn About Google My Business and How to Use it to Your Advantage in 2022.

“Google My Business has always been important because it’s often the first thing your customers notice when they search for your business. … A completed GMB listing can single-handedly improve a business’s local SEO ranking.” – Forbes

Google My Business (GMB) (now called Google Business Profile) is no longer optional — it’s an essential part of any business’s online presence and often the first place customers look for up-to-date information about your company. In the age of Covid-19, this is more true than ever. 

If your customers want to find your new opening hours or want to call you to inquire about your health and safety protocols, you can bet they probably aren’t going to crack open the Yellow Pages. Instead, they’re going to Google your business’s name and check the right-hand panel for the information they need. If it’s not there, they might look elsewhere.

Why You Need a Google My Business Listing.

LocalIQ recently shared these informative statistics:

When it comes to anything tech-related in the rapidly advancing digital world, you might think Google My Business is old news and wonder “Is Google My Business relevant in 2022?” Well, we’ll let the statistics speak for themselves!

  • 97% of people learn more about a local company online than anywhere else.
  • More specifically, 91% of adults use search engines to find information.
  • Drill down further, you’ll find Google has over 90% of the search engine market share.
  • Google has reported that a staggering 46% of all searches have local intent.
  • 56% of actions on Google My Business listings are website visits. 24% of actions are calls to the business. And 20% of actions are direct searches.
  • 64% of consumers have used Google My Business to find contact details for a local business.
  • 16% of businesses receive more than 100 calls each month just from Google My Business alone.


Whether you’re considering creating a listing for your business or looking for the best ways to boost your local presence, Google My Business is well worth your time.


Let us super-size and super-seo your Google My Business Listing with Google Enhanced Marketing, the LATEST SEO strategies for local visibility.

Ongoing management to keep you moving toward the top.

What We Do for Your Google My Business Listing:

  • Complete business information and add a description
  • Choose Business Categories and Sub-Categories, enhance with descriptions of services.
  • Add up to 10 Products with Stand-Out Images
  • Upload 8 images- SEOd with “EXIF/location data”!
  • Upload 1 video – 60 seconds or less.
  • Add shortname
  • Add up to 10 FAQ, SEOd for client’s local area.
  • Set up Blog Posts to feed to GMB Listing- must have a valid RSS feed for this to work correctly.
  • Update the “business website” that comes with the listing.
  • Set Up 50 citations in addition to GMB listing.
  • Set Up monthly reporting.
  • Reviews:
    • ASN will respond to positive reviews (if the client wants us to do this),
    • Client must respond to negative reviews. We provide templated examples.
  • Use posts to promote events, offers, and content
    • ASN will post inspirational/call to action posts 2x per week.
    • The client can have us add 1 offer and 1 event per month as needed.
  • Monthly Monitoring

Google My Business Articles