Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses

Subject: Assisting Hands Home Care in Pinellas County, Florida

At Approved Senior Network Marketing we have been offering the GEM program for several months. From start-ups to seasoned businesses, we are convinced that this type of visibility is one of the most helpful and lead generating options we have ever offered. This case study shows you what that means!

Google My Business Listing for Assisting Hands Pinellas County Florida
Google My Business Listing for Assisting Hands Pinellas County Florida

Objective:

Increase visibility in local area using Google My Business search engine optimization, 2x week posting direct to Google My Business listing, and having twice-monthly blog posts from website added to GMB automatically.

Client has been in GEM for 3 months at this time (July 5, 2020)

Observations:

Month to Month Increase

Comparing May 2- June 2, 2020 and June 2- July 2, 2020

Month to Month Increase in Google My Business Stats for a Home Care Agency in Pinellas County Florida
Month to Month Increase in Google My Business Stats
  • Driving Directions up 68%
  • Phone calls up 24% (103 phone calls in the last 30 days!)
  • Visits on Website up 41%
  • Local Post Views Search up 23%
  • Photo views up 22%
  • Direct Queries up 63%
  • Indirect Queries up 11%
  • Chain Queries up 44%
  • Listing on Maps up 28%
  • Listing on Search up 19%
  • Local Posts Count up 8%
  • Reviews Count up 6 reviews (review beta!)
  • Questions Count steady at 12 SEOd questions
  • Answers Count steady at 12 SEOd responses

What Does Google Have to Say About the Last Quarter?

3550 Searches in the last Quarter

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 25

Listing Found 4,320 times on maps + search

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 26

489 Total Actions from Viewers – Including 230 Calls

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 27

232 Phone Calls in the last Quarter from Google My Business!

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 28

7,740 photo views in the last Quarter

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 29

Huge photo quantity in comparison with other businesses.

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 30

What about hyper-local search? I see lots of green!

All of the GREEN numbers (1s, 2s, 3s) tell us that in a 10 mile radius of their office, they are in the 3-pack in the maps on google. x=not present, other numbers tell you how far down in the search they are.

All of the GREEN numbers (1s, 2s, 3s) tell us that in a 10 mile radius of their office, they are in the 3-pack in the maps on google. x=not present, other numbers tell you how far down in the search they are.

And then, we added the REVIEW BETA PROGRAM!

In 3 days, July 3, 4, 5- 4 new reviews (5 star) were added to their Google My Business listing. And it’s not over yet!

How Does it Work?

  1. We set up an automated program, much like BirdEye or GatherUp to the SMART CRM account. (Birdeye is $349 PER MONTH!!!)
  2. You (senior care business owner) provides a list of humans that you think will give you a review. In this case, she provided 79 people. First Name, Last Name, Email address. This list can include referral sources, clients, adult children, employees.
  3. We started the automated process by sending out a request for reviews. YOU pick the review platforms! They chose Google, Facebook, Care.com, Caring.com and ApprovedSeniorNetwork.com
Get More Senior Care Reviews

4. If the client chooses 4 or 5 stars, they will be sent on to review your senior care business. If they choose 3, 2, or 1 star, they will be asked to fill out a FORM and will NOT be sent on to your review sites.

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 31

Potential reviewers receive 3 emails (texting also available) over 9 days.

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 32
Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 33
Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 34

The SMART CRM keeps track of activity so that you know how things are progressing.

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 35

Review Results after 3 days!

Case Study: Mastering and Achieving Excellent Results with Google My Business AND Reviews for Senior Care Businesses 36

4 new 5 star reviews!

Summary:

Our GEM Program, combination with our SCOPE program is the 1-2 punch needed for SEO, visibility, newsletters, social media, unique content, more phone calls, leads, and referrals.

At Approved Senior Network Marketing we have been offering the GEM program for several months. From start-ups to seasoned businesses, we are convinced that this type of visibility is one of the most helpful and lead generating options we have ever offered.

Interested in learning more? Fill out the form on our CONTACT US page!

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Founder, Co-Owner, Wife, Mom, Author, Video Nerd. The buck stops here. Serving the Home Care and Senior Care Markets since 2008! Our services include home care seo, home care websites, home care marketing, home care social media, home care recruiting, caregiver recruiting, and home care Google My Business strategies.
Valerie VanBooven RN BSN
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