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🌟 Exciting Netcast News 🌟

Episode 19 of the Senior Care Industry Netcast is live!

We were fortunate enough to have Joseph Ebberwein, with Corstrata on our show and he offered some great insight and #advice for other #seniorcare and #healthcare providers.

Joseph Ebberwein, Corstrata
Joseph Ebberwein

Corstrata enables Post-Acute Providers – home health agencies, hospices, rehab hospitals, and nursing homes – to easily manage complex & chronic wounds more profitably with its turn-key Nurse2Nurse consults and wound care management services.

Corstrata’s senior-level, wound-certified nursing team is comprised of some of the best and most experienced in the industry. Corstrata couples wound expertise with the most advanced, cost-effective wound dressings, latest evidence-based treatments, and a telehealth infrastructure to ensure delivery of the right patient support at the greatest point of need – the bedside.

For more information about Corstrata, visit www.corstrata.com.

Check out the blog post with the #video 📹 and look for more episodes coming soon as we travel the U.S. to find the leaders in #seniorcare to share their insights, experiences, and joy.

If you’d like to be on our show, check out the link here: https://www.seniorcareindustrynetcast.com/netcast

Full Transcript:

Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry Netcast, where leaders with three or more years in the senior care industry share their advice. It’s six questions in nine minutes. So let’s get to it. In a few sentences, tell us who you are and what you do.

Joseph Ebberwein:

Well, good morning. My name is Joe Ebberwein and I am from sunny Savannah, Georgia, on the coast. My background is actually accounting and finance, but I got into healthcare early in my career, very fortunately to have done so. I’ve spent over 30 years in the post acute space. So providing healthcare to persons in their home, just about anything you can think of medically that can be done in the home, as well as private duty care for kind of assisted living without walls. I’ve also been involved with implementing the use of technology to care for people in their homes, which is more important than ever now.

Valerie VanBooven RN BSN:

Absolutely. What do you find is the best thing about serving aging adults?

Joseph Ebberwein:

It’s been incredibly rewarding. I think the best thing about serving aging adults is that they’re extremely appreciative of any help that you can give them. Our company, Corstrata, provides wound and ostomy consultations using various telehealth technologies. I think sometimes aging persons may be kind of pigeonholed into a preconceived notion that they can’t adopt to technology, but we see quite the opposite.

Recently, we had a 94 year old woman who had been living with an ostomy for over 40 years who started having problems with her appliance. After one video consultation with our ostomy nurse, she got in the right appliance and she was back to doing yoga on the beach a week later. So those kinds of success stories just make you want to do more for this population.

Valerie VanBooven RN BSN:

Absolutely, what a great story. I’m so glad she’s back to doing her own thing at 94, my goodness. Let’s talk about technology a little bit from the perspective of marketing. I hear from other providers that marketing online can be challenging, confusing, and it is ever changing. So what has been your experience or your thoughts with that?

Joseph Ebberwein:

I think, especially now during this pandemic, everything is up for grabs. There’s a whole new way of doing everything now. So I think we need to outside the box in a lot of ways. With our company, we don’t do a lot of online marketing.

We mostly work directly with other providers, but I recently read that 86% of baby boomers obtain their health information online. I’m in that group, and that includes people born from 1946 to 1964. So that 74 to 56 age cohort is taking health into their own hands. They’re using the internet to research health issues. Now, especially during the pandemic, they are embracing telehealth. I believe, as Seema Verma, the head of CMS said, there’s no putting this genie back in the bottle. Technology and telehealth is here to stay, and I’m really glad about that.

Valerie VanBooven RN BSN:

Absolutely, I am, too. I think we can help so many more people, reach even medically underserved better. It’s a great thing that we need to continue to push forward, absolutely. So what other successful leaders in the senior care industry, like yourself, would you like to give a shout out to? Usually we all have mentors or someone who’s made a difference in our life or our career, someone that we just really admire. So anybody’s up for grabs.

Joseph Ebberwein:

I’ve got a few and I’ll make it brief, but one of them is Irwin Press who actually founded Press Ganey. He was actually my anthropology professor in college. What an amazing experience and what an inspiration for what he did from a customer focus standpoint. I’m not sure if you’ve heard of Mike Wasserman. He is a geriatrician who has spent over 30 years advocating for excellence in care for seniors, and he’s somebody to know. Then finally, someone that I have immense respect for is Ginger Marshall, who is the CEO of the Hospice and Palliative Nurses Association, for which I’m very honored to be on their board.

Ginger is an Advanced Practice Nurse, so she brings that clinical bedside experience to a really important role, leading this association of over 10,000 hospice and palliative nurses throughout the US who are caring for people with advanced illness or at end of life. That’s become more and more important also during this pandemic. So a big shout out to Ginger and her HPNA team.

Valerie VanBooven RN BSN:

Awesome, that’s so great. Thank you so much. I know that other folks appreciate it when we recognize their excellence and leadership, so I appreciate that. What piece of advice would you give to other senior care providers or healthcare providers in general?

Joseph Ebberwein:

I think it’s important to really look at what services you’re offering and kind of what is your core value. Especially in this time where some services are deemed non-essential during this pandemic. It might sound cliche, but how do you meet your customer, patient, client base, where they are? And this can include how you reach out to them, how you make it easy to connect with you and your team. Then how can you go kind of above and beyond with your service? Sometimes I think we kind of miss out in health care, we become very rote and we don’t think of that wow factor, but it doesn’t take a whole lot. I’ll give you a great example. One of our nurses is a diabetic foot specialist and she was able to work with a gentleman to use some technology to prevent a diabetic foot ulcer from forming. It was really very kind of practical suggestions, but it literally potentially saved this man’s foot, a limb.

Joseph Ebberwein:

It’s the seemingly small things that can make an incredible difference in the lives of these seniors. I think it’s important, too, to realize that more and more as baby boomers become consumers of healthcare, customer satisfaction is critical. We’re all going to be rated like we’re an Uber driver. So I think the more we can concentrate on that aspect, the better off we’ll be.

Valerie VanBooven RN BSN:

Absolutely, yes, we are being rated. And we are going to be rated even more, especially as our population, our current… I’m a Gen Xer. So as I grow older, we’re all more likely to review and rate because we’ve grown up in this world now.

Joseph Ebberwein:

We’re also rating on behalf of our parents, too, right? So that’s important.

Valerie VanBooven RN BSN:

Absolutely. This is our fun question. When you have a win in life, in business, with family, how do you like to celebrate?

Joseph Ebberwein:

Typically, that’s in person celebration with, being from the South, good food and beverage. Now, during this pandemic, it’s a little different. But there are so many ways that you can celebrate. For instance, our company recently signed a contract that is substantial for us because it’s going to allow us to provide ostomy consultations throughout the US. So we were really thrilled, and the best way for us to celebrate was to have a little virtual celebration. We all got our champagne, and got on a Zoom meeting, and celebrated as the best we could. So, yeah, it’s a new way, but let’s all celebrate the successes.

Valerie VanBooven RN BSN:

We can still be together on a Zoom call and it’s not exactly the same, but we all can enjoy each other and congratulate each other. So that works. Thank you, Joseph, for being on the call, for being on the netcast, and for sharing your wisdom with us and sharing information about your company. We will make sure we put your website and information on the screen with you so that folks know how to get ahold of you and learn more about what you can do for them and their organizations if they need help.

Joseph Ebberwein:

I really appreciate it. Thanks, Valerie, for all you’re doing to get the word out about care for seniors.

Valerie VanBooven RN BSN:

Thank you.

Joseph Ebberwein:

Thank you.