Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry NetCast, where leaders with three or more years of experience in the senior care industry share their advice. So with that, let’s get to it in a few sentences, tell us who you are and what you do.

David Fresquez:

Hi, my name is David Fresquez. I’m in Santa Fe, New Mexico, and I own age-friendly senior care. https://caresource.life/

Valerie VanBooven RN BSN:

Awesome. How long have you guys been around?

David Fresquez:

We’ve been around for six and a half year.

Valerie VanBooven RN BSN:

Wow.

David Fresquez:

All in Santa Fe and Santa Fe County, and we provide private duty caregiving for people who are aging in place at home.

Valerie VanBooven RN BSN:

Nice. Very nice. What is the best thing about serving aging adults, David?

David Fresquez:

There’s so many things. I think one thing is there’s a huge gratification of obviously serving the community and really getting behind a really good cause of aging in place and helping people stay at home with family, with their neighbors, with their pets. I think that’s the biggest thing is when we walk into the door, it’s kind of like their Super Bowl, they’re so ready for us to help them with their activities of daily living, and they’re just so anxious to get their day moving. I think just our presence and just seeing them interact with us on a daily basis is one of the main things.

Valerie VanBooven RN BSN:

That’s awesome, and you’re right. I think that if they’re looking forward to your visit, that means you guys are doing something right. Because they’re so happy to see your smiling face walk through that door. Tell us, I would imagine in your career and in your life there have been people, maybe parents, grandparents, or maybe organizations that have done a great job. Maybe they’ve been mentors or inspirations to you. Who would you like to talk about? Who’s been your inspiration?

David Fresquez:

I think inspiration are just the caregivers. I think they’re the frontline in a lot of this, and when I say caregivers, I also mean family caregivers. Statistically showing, they’re the ones who are doing the most caregiving than any of us. They’re unpaid, right? So they’re slowly doing this out of pure love and compassion. It’s the caregivers that make the world go around and there’s such a high need. These caregivers, and again, especially family caregivers, are juggling so many things. They’re juggling family, their careers, their own personal daily things, and then also taking care of a loved one. I think these guys are the ones that we need to give praise to, give a lot of resources to. They’re the main focus of our industry.

Valerie VanBooven RN BSN:

Yep, and they are an inspiration because without them, some of our aging adults will be lost, so that’s great. And yes, those folks are definitely an inspiration. Let’s talk a little bit about, and we’ll put your website with your videos so everybody can find you, especially if they’re in your local area, let’s talk about online marketing for a minute. We’re getting close to a year now where we haven’t been able to market in person very much. So online marketing, what are your thoughts? What has been your experience with that?

David Fresquez:

It is a challenge and it’s been so much of a challenge that we don’t necessarily do it. I think our bread-and-butter is just really connecting with the community and the neighborhood, the discharge planners, getting those referrals, those text messages, all of those really face to face contact. Obviously, during COVID this last year, we haven’t been able to do that. But historically in our seven years of being a service provider, we’ve been able to develop those relationships. But to answer your question, it is a challenge. It’s very tough to gain that market share on Google search, especially when you’re a smaller mom-and-pop company like ours, because the bigger companies usually pop up at [inaudible 00:04:10], those guys pop up opposed to us. So it is definitely a challenge. As we’re growing, we do see this, especially now, again with COVID we’re not able to get to those discharge planners as much as we would like, so now we’re starting to really brainstorm on how to make our footprint online.

Valerie VanBooven RN BSN:

But you know what, you struck on something really good and that is that you spent the last six and a half, seven years developing these relationships and that is super important. If you hadn’t done that, then you would have find yourself in a real pickle right now. So I’m glad to hear you say that. That’s good advice for everybody. When this is over or even starting now, if you have to reach out by email or whatever, start developing those relationships. All right. What piece of advice would you give to other senior care providers?

David Fresquez:

I think we have all this in common. It’s just patience and love and just waking up every day and loving what you do. We do a very, very important thing. This is again during COVID season, our clients are so much dependent on us and we have to provide that extra care so that they’re not falling, so that they’re not going to that hospital, so they’re not going into that rehab. Because that’s where COVID lives. This is in those rehab congregate settings where they can get sick. We’re definitely doubling down on hours and just paying attention to how we can help our clients even more.

Valerie VanBooven RN BSN:

Absolutely. All right. Last question. When you have a win in life or business, how do you like to celebrate?

David Fresquez:

I think for me, personally, we like to celebrate by just working harder. Getting a new client, reaching out to a new family member, reaching out to that referral source, giving thanks to our caregivers, offering more pay for them, those types of things. We just grind the machine even harder when we have those little victories.

Valerie VanBooven RN BSN:

All right. Thank you. And you know what? That is amazing. I want to thank you for being on the show for letting us ask you all these questions and for sharing your wisdom. Over all these years, you’ve developed a lot of wisdom and great advice and still have a love and passion for what you do. Thank you very much for being on the show.

David Fresquez:

Thank you.