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About Bruce B. Rosenblatt – Owner/Senior Housing Expert

Ep 9: Senior Care Industry Netcast with Bruce Rosenblatt - Senior Housing Solutions 1

Bruce Rosenblatt has overseen luxury retirement communities and assisted living facilities across the country for the last 31 years with some of the nation’s leading senior living companies, including three prominent senior living communities in Southwest Florida.

In 2008, Bruce developed Senior Housing Solutions which allowed him to utilize his inside knowledge of the senior housing business to be a positive asset to someone trying to locate the best retirement community or assisted living facility.  

Bruce has a unique combination of compassion, expertise and knowledge and treats everyone like they are part of his family.

Over the many years, Bruce has lived in this area, he has developed key business relationships of trust professionals who share his philosophy of providing quality care and services for area seniors.  These relationships have created the foundation of the Eldercare Directory

As an advocate for seniors in our area,  Bruce is a chairperson for the Leadership Coalition on Aging’s Empowerment Series and has served on Board of Directors of the Area Agency on Aging for Southwest Florida, Jewish Family Services and the Retirement Housing Council of State of Florida. He is also an active member of LCA, Naples Interagency, a senior-related business organization, Naples Chamber of Commerce, the Collier County Bar Association, and the Jewish Federation Men’s Cultural Alliance and The Bonita Bay Networking Group.

Bruce is a graduate of Florida State University and is happily married to his wife, Gina. He has lived in the Naples area for the past 28 years. In his free time, he enjoys an active lifestyle of tennis, boating, scuba diving and is a certified BBQ judge.

Bruce is a frequent guest speaker at many local clubs, organizations and national senior-related conventions

Full Transcript

Valerie VanBooven RN BSN:

This is Valerie Vanbooven with the Senior Care Industry Netcast, where leaders with three or more years in the senior care industry share their advice. It’s six questions in nine minutes, so let’s get to it. Okay. In a few sentences, tell me who you are, and what you do.

Bruce Rosenblatt:

Hi, Valerie, I am Bruce Rosenblatt, the owner of Senior Housing Solutions. I have been in the business for over 30 years, and I have overseen 75 different senior living communities, in 14 different States. 2008 I formed Senior Housing Solutions and we are a senior housing referral and placement company, based in Southwest Florida. I’ve been doing this for over 12 years, in the senior housing placement industry. I also formed a national network of senior housing advisors, which is a network of advisors across the United States. Between those two things, I am very busy.

Valerie VanBooven RN BSN:

Wow, that is a lot, awesome. So, we know that you have lots of wisdom to share with us today, so that’s cool. Everybody we interview has three or more years [00:01:24 drop off], and we can learn a lot from you today. In a very short time, I get it, but it’ll be great, I know. What is the best thing about serving aging adults?

Bruce Rosenblatt:

Well, I know I’m making a difference in someone’s life. It’s not just their lives, but it’s also their families. I’ve been in the industry for so long, and I love when I talk to my clients, and then I ask them, “How are things going?” And they say, “Bruce, this is the best decision I ever made. I only wish I would’ve made it sooner.” That tells me that now they have peace of mind for the future, and that’s really what this is all about. Helping people and showing them that living at a senior living community, could be the best days of their lives. I’m a big supportive senior living communities, and know the benefits of living there.

Valerie VanBooven RN BSN:

That’s true. I’ve heard so many people say, once they move into a senior living community, they should have done this 20 years ago, or 10 years ago. You hear that all the time. People get a little nervous about it, but man oh man, once they get there and realize they have friends, and they have a community, I think they really like it, usually. It actually seems like they’re-

Bruce Rosenblatt:

I think people are concerned that they’re going to lose their independence. Then after they move to a community, find out they actually have more independence. They have lifelong friendships, and they have dining services, and housekeeping, and transportation. It’s like, “Sign me up for that. I’m ready for someone that… I don’t have to worry about cooking every night, or housekeeping and all those chores. I’m so ready.”

Valerie VanBooven RN BSN:

Yeah. It’s like living in a resort, oftentimes, it’s so much fun.

Bruce Rosenblatt:

Yeah.

Valerie VanBooven RN BSN:

Senior housing can be a really super nice transition. And of course, you know that better than most, about how much your clients love that living.

Valerie VanBooven RN BSN:

Let’s transition a little bit for a minute. I’ve looked at your website, which is really nice. I hear from other senior service providers that marketing online can be challenging, it can be confusing, because it is ever changing. So what is your experience, or what are your thoughts?

Bruce Rosenblatt:

Well, online marketing is my friend. It’s an integral part of my marketing. I stay very active on all different types of social media platforms. I try to share relevant information. I meet people and I learn from others. I also find it very inspirational, people post very inspirational things, especially in today’s climate. I’m finding people are posting very interesting and inspirational stories. A platform like LinkedIn, you and I would have never met.

Valerie VanBooven RN BSN:

That’s true.

Bruce Rosenblatt:

This is how we meet people these days. This is our new normal. So, I would tell people who are thinking about, or are challenged by the social media, is that you’ve got to jump in, this is how we’re doing things. If it’s LinkedIn, or Facebook, or Twitter, this is the new normal, these days, so you better get on the board with it.

Valerie VanBooven RN BSN:

That’s true. Yeah, absolutely. We do this for our clients all the time. We do the online marketing piece, and I’ve got to say, it really is the best way for people to get to know who you are, without a whole lot of intrusion. They can read about you, your services. They can fill out a form, make a phone call. I think today, in the environment that we’re in, online marketing has become even more important than ever. Thank you for being a good steward of your online marketing. Because I love it when people really take advantage of the tools and resources we have, to get the word out about our businesses.

Valerie VanBooven RN BSN:

All right. Next question is, there are probably some other successful leaders in the senior care industry, or people that have been mentors to you, or folks that have impressed you over time. Would you like to give a shout out to anybody who you really admire, or somebody that’s made a good impression on you over the years?

Bruce Rosenblatt:

Absolutely. My first shout out really goes to all the frontline workers out there, all the nurses and the doctors, and the people who are working in the senior living communities. The nurses at hospice, they deserve such a shout out, they are truly our heroes right now. So, that’s a huge shout out to all of them.

Bruce Rosenblatt:

I’ve been in the industry for over 30 years, and I have met some wonderful people along that journey. As I think about it, there’s a few people that come to mind, the first being, Mary Leary. Mary is the CEO of Mather LifeWays, which is a company in Evanston, Illinois. She took me under her wing, almost 30 years ago. We’ve been friends and colleagues, we worked together, and she is just a true innovator in what she does. Mary, this is to you.

Bruce Rosenblatt:

The second goes to Adam Cochrane. Adam works locally at Golden Care Home Healthcare, and he’s just a true inspiration. We network with one another quite often, we strategize together, we do seminars together. Adam, he’s a good friend, and he’s a true inspiration for me.

Bruce Rosenblatt:

And then the third person would be an attorney, his name is Ed Warman. Ed is a local estate and trust attorney. Ed, I would say we’ve known each other for about 20 years. When I started my business, Ed took me under his wing, and has been a great resource for me. I’m actually doing a webinar with him on Thursday. He is well respected in the community. I appreciate Ed so much, and the friendship and the relationship that I have with him. Those are my ‘shout outs’ for you.

Valerie VanBooven RN BSN:

Awesome, I love it. We love it when people give kudos and a shout out to people who’ve made a difference in their life. Folks that see this, or listen to this, in your local area, probably will know who they are too. Thank you for doing that.

Valerie VanBooven RN BSN:

All right. So you’ve been around for a long time now. What piece of advice would you give to other senior care providers?

Bruce Rosenblatt:

Well, I think you’ve got to stay true to your core. Know who you are, do what you do best and stay the course. Not very complicated, but know what you do, and do that really well. That’s pretty much it, stay true to your core, know who you are, and do your best at what you can do.

Valerie VanBooven RN BSN:

Right. If you’re going to be the best steakhouse in town, be the best steakhouse in town, not the dessert restaurant in town. If you’re going to do something, do it well, I totally agree. That’s excellent advice. I think sometimes we chase shiny objects a lot, I know I do. But staying true to your core is an awesome piece of advice, for all of us.

Valerie VanBooven RN BSN:

Okay. When you have a win in life or in business, how do you celebrate?

Bruce Rosenblatt:

That’s an interesting question. Knowing that I made a difference in someone’s life really is what’s most important to me. Knowing that I helped somebody, and know that their life is probably going to improve by living at a senior living community. That to me is a win. I can’t say that I go out and I celebrate victories. I’m very proud of being an entrepreneur, and an owner of my business for over 12 years. I work extremely hard at developing and maintaining my reputation. I know that 90% of my business comes from word of mouth referrals. By knowing that, I know I’m doing something right.

Bruce Rosenblatt:

My wife and I, we do check out once a year, for a couple of weeks, as our way to celebrate. We unwind and we check out for a couple of weeks, but that’s pretty much it. Maybe I’m humble, but I just don’t want to… To me, I know I’m helping somebody, and at the end of the night, when I go to bed, I know that I’ve made a difference. That to me is the most important.

Valerie VanBooven RN BSN:

Feeling good about what you do, every day, is definitely a way to celebrate. You don’t have to pop the Champagne every time, just knowing that you helped a family, and a senior, with something that they thought might never happen, or might be impossible, is a win in itself. Celebrating by just being at peace with that, is awesome, and being happy for them. So thank you very much.

Valerie VanBooven RN BSN:

Bruce, that was fast and easy. Thank you so much for being on the show. I appreciate you doing this. You’ve imparted some nice words of wisdom to all of us, and we look forward to seeing this on the interwebs.

Bruce Rosenblatt:

Thank you, Valerie. I appreciate the opportunity.

Valerie VanBooven RN BSN:

Thank you very much.