Home Care Marketing, Home Care Website Design, Home Care SEO, Home Care Leads, Home Care Recruiting

Home Care Marketing News by Approved Senior Network

New Home Care Marketing Agency Website- Our Own! Approved Senior Network Marketing

Approved Senior Network Marketing announces new website! View all of the home care marketing packages, services, and tools offered by ASN's team.
New Home Care Marketing Website by Approved Senior Network
New Home Care Marketing Website by Approved Senior Network
New Home Care Marketing Website by Approved Senior Network

Here at Approved Senior Network, we spend our days taking care of our clients’ online marketing needs.

Often, we don’t have time to pay attention to our own website.

Like the plumber with the leaky faucet….

Today all of that changed!

New website, new content, new look. We love it and we hope you do too.


Approved Senior Network® Team
About Us

Meet the Team That Makes it Happen for Hundreds of Senior Care Business Clients x13 Years.

About Approved Senior Network®

Approved Senior Network® (formerly LTC Expert Publications) is a digital home care marketing agency for senior care businesses. Valerie VanBooven RN BSN is the founder and co-owner. George Novoson is also co-owner. Valerie and George have been business partners since 2010.

ASN has been serving the senior care market since 2008. They have over 13 years of experience with medical and non-medical home care businesses, assisted living, elder law, care management, senior placement services, care homes, and more.

The team at Approved Senior Network® is currently made up of 15+ people who work daily on content, SEO, social media, paid advertising, organic marketing, website development, recruiting strategies, CRM integration solutions, reputation management and more.


Home Care Marketing Services Include:


The ASN team is largely based in St. Louis Metro area, with some team members living in KY, NC, and MA. All work virtually, from home, and have done so for almost 10 years.

The Approved Senior Network websites include:

https://www.ApprovedSeniorNetwork.com – this is a consumer-facing website that helps families find senior care solutions.

https://ASNMarketingPlan.com – this is the marketing services website for home care and senior care businesses across the U.S. and Canada.


Affordable Home Care Marketing Packages and Services

Our integrated online marketing campaigns include a full 360-degree digital marketing strategy.

If you are looking for an outsourced digital marketing TEAM and not just a “work for hire” service, our integrated marketing packages are right.
Pricing is only available via phone consultation. We do not publish our pricing online or via text message.

Home Care Website Design & Development

Home Care Website Design Development Beacon

Features/ Services

  • Unlimited Pages (Pricing Changes for >10 pages)
  • Speed Optimized for Mobile and Desktop
  • Blog – Ready to Publish – Fully Integrated
  • On-Page SEO, including client-provided content
  • SEO Plugins/Google Analytics/Search Console
  • Integration of Content from Previous Client Site
  • Up to 3 Contact Forms (Lead, Contact, Caregiver Screening) 
  • Integration of Client Provided Videos
  • Broad Selection of Images for Each Page
  • Colors/Branding to Match Your Company
  • 2 Rounds of draft reviews/edits
  • Form Integration to ASNSPARK! CRM
  • Text/Chat Feature Integration to CRM
  • ADA Features
  • SSL Security Certificate
  • Nightly Backups
  • Super Fast Hosting
  • Malware Security and Prevention
  • View Our Portfolio

Advanced Website SEO

What is Home Care SEO? How does Home Care SEO work? Learn how proper SEO improves your home care agency's visibility online, by Approved Senior Network Marketing.

Features / Services

  • 30 Min SEO consultation meeting – discuss strategy & keywords
  • One time Home Page Content Augmentation
  • 2 Long-Form SEO’d Blog Posts
  • 6 Service Pages Content written & SEO’d by ASN Focused on one Top Geography Term
  • Full – Advanced Backend Schema Insertions
  • Ranking Report issued 30 days after Initial program is set up
  • Additional Location and Service Pages can be purchased in groups at any time. 
  • No limit on the number of service or location pages. 

Google My Business/ Google Business Profile

Why Does a Home Care Agency "Need" Google My Business? Why is it Important? Learn About Google My Business and How to Use it to Your Advantage in 2022.

Features / Services / GEM

  • Complete business information, description & territories
  • Business Categories: Choose Business Categories and Sub-Categories, enhanced with descriptions of services.
  • Products and Services: Add up to 10 products
  • Images Upload 8 images- SEOd Video Upload 1 video of the client’s choice, must 60 seconds or less.
  • FAQ Add up to 10 FAQ, SEOd for client’s local area.
  • Feed Blog Content Set up Blog Posts to feed to GMB Listing- must have a valid RSS feed for this to work.
  • Google Business Web site Update the “business website” that comes with the listing.
  • Citations Set Up 50 citations in addition to GMB listing.


Ongoing Management

  • Reviews: At client’s request, respond to positive reviews & provide examples for client to respond to negative reviews.
  • Posts Events ASN will post inspirational/call to action posts 2x per week.
  • Offers Post: Client provided 1 offer and 1 event per month
  • Ongoing Blog feed: Software for Continuous Blog feed support to GMB
  • Reporting: Reporting Available via Google My Business Insights
  • Commitment 3 Month participation requirement, then 30 day notice to cancel

Home Care Content/Social Media/Newsletters

Home Care Content is Important for Home Care Websites. SEO depends on unique, well-written SEO content. Blog posts and other content are essential. Contact us.

Features / Services/ SCOPE Program

  • Original Article Blogging 2 Per month
  • Company News
  • Blog posting 4 per month provided by Client
  • Social media
  • Content Distribution from Blog to Facebook, Linkedin, Pinterest
  • Branded Engaging Videos posted to Facebook 2 per month
  • Follower or Traffic Campaign on Facebook $100/mo paid by the client to FB
  • Enhanced FB Branded IMAGE Posting 5 days per week
  • Monthly Electronic Newsletter Mgmt & Distritribution Up to 5000 contacts
  • 2 preset Automated email drip campaigns for: Editable by client Leads (current and Past) , referral partners & clients Up to 5000 contacts
  • Contact Follow up, Scheduling, Texting, email, Phone Up to 5000 contacts
  • Reviews Program for Senior Care Multiple review platforms
  • ApprovedSeniorNetwork.com Expert Directory listing
  • Add Expert Features and Positioning
  • ASNSpark! CRM Software Platform usage
  • Valerie V’s Insider’s Platform for Senior care Marketing
  • Ongoing Bonus Marketing Content Ongoing
  • Support services 1/2 hr Scheduled Onboarding call with support team
  • 1 hr Scheduled Initial Consulting call with Valerie – as requested
  • Unlimited online assistance thru Support Portal
  • Program reviews with Valerie at 60-day intervals, scheduled by the client
  • Additional calls with Valerie beyond 60 days, $ 50 per 30-minute session
  • Commitment 6 Month participation requirement, then 30 day cancelation notice

Home Care / Caregiver Recruiting

Caregiver Recruiting Program and Software

Features/ Services / SCIP Recruiting

  • Configured HIPAA Compliant CRM
  • MOBILE Enabled
  • Ad management: Job ad Design Placement and Management for Facebook
  • Application Forms: Short Application Form/Application Form
  • Communications: Text, Phone Calls, Voicemail Drops, Email, Facebook Chat, Website Chat
  • Documents: Document uploads options
  • Scheduling: Automated and Self-Scheduling of Phone interviews, in-person interviews, video interviews
  • Recruiting Follow-up process: 4 Days of “the chase” for the application form. 4 Days of the “the chase” for the interview. 3 Interview reminders
  • Reporting: Reporting for every step of the process.
  • Call reporting
  • NO SHOW reporting
  • Monthly Reporting: Monthly online Reporting.
  • Video-based report when needed
  • Support services: 1 hr Scheduled Initial Consulting call with Valerie
  • Unlimited online assistance thru Support Portal
  • Program reviews with Valerie at the 60-day interval as scheduled by client
  • Commitment 3 Month participation requirement, then 30-day notice to cancel

Available Upgrades (Popular!)

  • Pre-Hire Online Forms and Documents 100% Online PDF Fillable Forms (I-9, W4, Background Check Authorization, W9, Employee Handbook), emailed directly to HR Person upon completion by candidate, stored in Google Drive for HR. Limit 7 PDF Form Fillable Documents. 1 FULL online employment application form (embeddable on any website).
  • Other Recruiting Platforms: Management of your Indeed.com, Glassdoor.com, ZipRecruiter.com and MyCNAJobs.com, and other job sites, ongoing – moving candidates from those platforms to CRM automation.Limit 3 job sites. Client is responsible for all advertising fees associated with these accounts. 
  • Orientation and Document Center: 
  • Full Password Protected Orientation Center and Document Center for Employees and New Hires (Set up inside CRM) Client must provide all documents and / videos.



Home Care Leads

Home Care Leads Program

Features / Services / SCIP Care Program

  • Campaign Design & Management: Google Ads Design and Optimization
  • Branded Landing page
  • Optional: Similar campaign on Facebook ( on request with separate Media budget)
  • Bid management: Target your local area by radius or zip codes
  • Lead Notifications: Instant Lead Notification by email or text via CRM
  • 4 ways to interact via CRM: Phone Call, Form, Text, Email
  • Lead Management: Categorize status of all contacts, Contacted, Form filled, scheduled. etc
  • Lead Nurturing /CRM Usage: 1 Lead follow up & nurturing via CRM lead nurturing Drip campaign via CRM
  • Program is for one office, contiguous territory, or single lead collection/contact
  • Monthly Reporting: Monthly online Reporting.
  • Video-based report when needed
  • Support services 1 hr Scheduled Initial Consulting call with Valerie
  • Unlimited online assistance thru Support Portal
  • Program reviews with Valerie at the 60-day interval as scheduled by the client
Valerie VanBooven RN BSN

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