What Is Local SEO for Home Care?
It is important to dissect the concept itself. LOCAL SEO revolves around ranking on Google and other related search engines. Instead of going after broad keywords (i.e. best home care), a business will go after a particular local keyword (i.e. best home care in Boston).
The goal is to go after local traffic for a local business.
This is important for those who don’t care for global traffic and will only be making their money locally. Focusing on "local" can have a plethora of benefits.
Benefits of Local SEO for Home Care
Let’s move onto the advantages of this form of Search Engine Optimization (SEO) and why it has a lot of value to offer.
You will be receiving targeted traffic that is local to your city. It provides real value as each lead coming in will be perfectly targeted. It removes all of the clutter and brings in those who are going to buy from the business. It is essential to look into this as a business owner.
Promoted By Google
Local keywords are put to the top of search queries by Google. It is a new addition to their algorithm as it helps the user experience. You always want to be on the right side of Google, and this is the best way to do so. Businesses have reported significant results by doing this.
It makes things simpler when it comes to ranking a site. You don’t want to go after keywords everyone intends to rank for. Why not target specific keywords instead?
This is the power of local search engine optimization and what it can do for businesses that want to rank and bring in new leads on a regular basis. There is nothing stronger than this in the modern age.
On-Page SEO and Off-Page SEO
SEO is divided into “on-page SEO” and “off-page SEO,” which is critical to figure out when you’re building a new campaign to rank.
Site owners are always told to concentrate on "on-page-seo" when they’re building a website.
Google and other related search engines are giving prominence to this just as much as any off-page SEO work you might consider.
The beauty of SEO is there is always room to learn and on-page-SEO changes are possible along the way from start to finish.
A significant amount of growth can come from those who are considering these details and continue to work hard on building a site that runs well all the time.
If you’re a modern entrepreneur, your business can’t succeed without investing in SEO services. The issue is that no two SEO companies are alike....some may focus on senior care, home care, assisted living and other senior service businesses, while other SEO companies are considered "generalists".
At Approved Senior Network SEO Company, we believe for home care SEO, it's important to stick with an SEO company that knows your market.
Importance of On-Page Optimization
What Is On-Page SEO?
The premise of this method is to make changes on the site instead of boosting one’s SEO changes with external changes. A good example of off-page SEO is using Local Business Citations.
This makes a substantial difference.
On-page changes can include a myriad of things but will remain on the site itself. It is more of an “in-home” tweak that you will be making to better optimize the site to rank.
Let’s assume this is a particular path you wish to take as a site owner, what possible changes can be made which fall under this category?
- Meta Tags
- Keywords Being Used
- Image Tags
These are just some of the changes a person can make while working on the on-page side of things. If not done right, all off-page SEO work is going to falter as well. It is all about starting here and then building towards a better quality site.
Benefits of On-Page SEO
What are some of the reasons to go after this form of SEO to rank?
- Helps Improve Site
- Provides Permanent Value
- Saves Time
- Inexpensive Changes
- Better Conversion Rate
It is a combination of these benefits, which are going to come together for site owners who are thinking about what they have on-page. If you’re not doing this, you will lose out, and the conversion rate will remain minimal at best.
Frequently Asked Questions About SEO
What is SEO?
SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.
Here at Approved Senior Network Home Care SEO we want to make SEO understandable for everyone!
What is Local SEO?
Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “home care near Bloomington, MN”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.
Why is SEO beneficial to my site?
SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.
Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.
SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!
Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.
Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and a strong site structure, you should be well on your way to that top spot!
Why do search engines not understand my site without SEO?
Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.
Can I do my own SEO?
Of course! With guides like ours and a strong desire to learn about SEO you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course we would love to partner with you on your SEO project. Approved Senior Network Home Care SEO can advise or take on the whole project, leaving you to run your business.
Case Study: Learn how our advanced SEO techniques took this home care agency’s new website from zero-hero in just 2 weeks! Let us help your website rank!
I know you are busy, but now you have zero excuses for NOT submitting content. Be your own ambassador. No one will do it for you. This is part of doing business in 2018. Get to it.
Does your senior care website use schema markup? Not sure? Learn why this is so important for SEO. Read more about schema markup.
One out of three people will search the internet to find a senior service, so senior care businesses need an SEO marketing plan to make sure their websites are easy to find.
This past Thursday, Google announced on the Chromium blog that ALL HTTP (non-ssl) sites will be marked as “not secure”
beginning in July 2018. (So if your website does not start with HTTPS, you are affected.) With Chrome holding 59.32% of the desktop browser market share and 59.13% of the mobile browser market share…this is a big deal! Combine this announcement with the mobile speed ranking announcement (below)….and July is really shaping up to be a whopper of a month for Google changes!