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I am showing you a home care website design that we just finished. We’re going to talk about home care website, home care website development. And this amazing client has been with us for many, many years, and they had an old, old website. And by old, I’m going to say maybe 2015, 2016, somewhere in there, that we had created for them and we’ve been nagging on them for years to update that site. It wasn’t bad as far as functionality, but it needed a facelift. It needed a backend update. It was just not going to serve them well in 2021 anymore.
We got this large website redone, revamped, and did advanced SEO for this website. And when I say advanced SEO, I mean that all of the services pages are long-form written. They are not just a paragraph. When you look at a page like this and you scroll through, you can just see how much text and the frequently asked questions and how everything is search engine optimized. We worked really hard on this website, and the client worked really hard going through and editing it and making it their own.
The question is, what happened to their old website? What was happening to their old website as far as page rank? Now, back in the day, they ranked number one for their local area, which was Sacramento, and that was great. But if we look at that today, so let’s get their page rank now. Where did it go? Here we are. We’re going to look at their position tracking today, and this is something I share with my clients, and your web developers should share with you.
We have 80 keywords, 80 keyword phrases in here. And you can see that the very top position they hold today is number seven on the first page of Google for Alzheimer’s home care, Rancho Cordova, Lincoln, in-home care Lincoln, in-home care assistance Lincoln. Now these towns are close to them, and they do serve these towns, but we really care about Sacramento. The first order of business is to get them on the first page of Google for these keyword phrases that are in Sacramento. So that is what we’re going to do.
And I am going to update this video or update you with a part two in a few days and let you know how that worked out. My recommendation, my tip, my advice to you is this. Your website that was built on Wix, Weebly, Squarespace, Marketing 360, Proweaver, or if it was built there or if it was built in 19, or I’m going to say 19, 2016, ’17, ’18 even. It is outdated already. Internet marketing and technology change so fast. These websites have to be amazingly responsive, amazingly fast on the back end in order to have any chance of showing up on a mobile search, which is what Google really cares about today.
We have some work to do behind the scenes to get everything in order to make sure this website is lightning fast. It literally went live today, or maybe last night sometime. We still have work to do on it, but I’ll update you with all the things that we’ve been doing behind the scenes to get these folks back to a better ranking.
And if you are interested in having a website done, please check us out at asnmarketingplan.com, and we will happily take a look at your current website.
Of course, we’ll do a free audit and let you know what’s good, what’s bad, and what’s ugly about your current website.
Maybe there’s nothing bad or ugly. Who knows? And then we’ll give you some recommendations.
It’s all for free. We do you a video just like this for you. That’s it.
Congratulations to a Better Living Home Care Agency, and we will talk to you all soon. Bye-bye.
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