Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry Netcast, where leaders with three or more years of experience in the Senior Care market share their advice. So let’s get to it in a few sentences, tell us who you are and what you do.

Lynn Creasy:

Well, we come with a lot of different things that we are, but basically I am human. I’m going to start there. I come with a lot of experience mainly in the sales and marketing side, but what I have found a passion for is finding connections with seniors. And my brand is actually Human to Human. So what I do is I help senior industries and healthcare navigate social media, digital media, just navigate that space. Sometimes it’s a little scary. What I love about it is being able to make those connections online because now that we’ve been in COVID and we’re all being pushed online, it’s a lot of fun creating those relationships, both this way with Zoom and also online.

Valerie VanBooven RN BSN:

Okay. So you don’t necessarily serve aging adults but you serve the people who serve aging adults, right?

Lynn Creasy:

Yes, but the consulting brand of mine is fairly newly created and I have served aging adults for probably the past 15 years.

Valerie VanBooven RN BSN:

Nice.

Lynn Creasy:

Whether it’s caregiving, marketing, director, you name. I did Home Care, I was a branch manager for Home Care so I would match the caregivers to the clients. So I’ve done a lot of work with the seniors.

Valerie VanBooven RN BSN:

And how long has Human to Human Marketing been around?

Lynn Creasy:

It’s been around for about two years. It’s been formulating a lot longer than that, but what’s really exciting is developing the relationships and having the clients that really want to embrace the senior living online because a lot of industries would… I’m sorry, the senior industry online is a little bit lacking as far as keeping up with technology and I love being able work with teams and different executives to be able to help them navigate that.

Valerie VanBooven RN BSN:

Nice. Very nice. So talk to us about successful leaders and organizations that have been in your life that you thought had done a really good job and maybe have you been helped steer the course of your profession or your life? So who would you like to give a shout out to?

Lynn Creasy:

Yeah. I’m thinking about this question. There’s so many that come to mind. I would say I have been quite lucky and blessed with lots of really good supervisors and managers throughout my career. So the choices that I’ve made and the positions that I’ve taken have given me, lent me with really good role models and leaders. Aside from that, a lot of the choice of what I do is because of my, I call them olders rather than seniors. So my mom and my mother-in-law, my grandmother, I was really close to and so they’re very important to me. And I have to give a shout out to my husband, Hugh. He’s always supportive in whatever I’ve done and he’s one of my biggest cheerleaders.

Valerie VanBooven RN BSN:

Oh, that’s great. Awesome. Well, that’s good to hear and thank you for sharing all those people that have been so meaningful to you in your life because I think a lot of the folks that we talk to who are entrepreneurs, especially in this market, they typically do have a very close relationship with their parents or especially their grandparents or their past they did have a great relationship with them. And I think that’s a lot of the catalyst for many of us that work in senior industry so…

Lynn Creasy:

Yes.

Valerie VanBooven RN BSN:

That’s pretty awesome.

Lynn Creasy:

Yeah. Very cool.

Valerie VanBooven RN BSN:

All right. Well, let’s talk about this. So I am going to ask this question a little differently. You know all about online marketing, so the question is always what has been your experience with online marketing? And usually we ask that to people who don’t do this for a living. So what has been your experience with online marketing?

Lynn Creasy:

Yeah, I wondered if that question was based around who I am and what I did, but that’s-

Valerie VanBooven RN BSN:

No.

Lynn Creasy:

Okay, I think… I’m sorry, can you repeat that one more time? My head was going elsewhere.

Valerie VanBooven RN BSN:

Sure. Okay. So I hear from other senior service providers that marketing online is challenging because it’s confusing and ever-changing, and I mean, anyways, what has been your experience with online marketing?

Lynn Creasy:

Okay. So most people would agree that it’s confusing and a little bit scary, is what I would like to say.

Valerie VanBooven RN BSN:

Yeah.

Lynn Creasy:

And I think a lot of it, to be honest, everyone thinks they need to keep up on all the technology, and I think you really need to take it by chunks, one step at a time. Digest it and take that on before moving on. I actually do that with a lot of my clients is I work with them on a particular piece, maybe it’s Facebook marketing, then we might move into Google business, but it’s by chunks because when you look at the whole scheme of online marketing, it’s huge. I do that myself. I come home, I go, “Oh my goodness, there’s so many options. What do I choose?” And I think everybody tends to do that. And I think you just have to step back and say, “One step at a time. Bite sized chunks,” because that consistency and that regularity creates change just like almost anything in life.

Valerie VanBooven RN BSN:

Yep. I think you got to pick your platform for sure and get used to that and get under and understand it, and then you can move on to the next thing. You’re right.

Lynn Creasy:

Yeah.

Valerie VanBooven RN BSN:

So what piece of advice would you give to senior care providers out there?

Lynn Creasy:

I would say I’m going to bring it back to Human to Human, because I think people need to show their brand. I mean, they need to show their humanity and everything needs to start with a plan. I think a lot of people think that you need to do everything all at once and you kind of throw a dart at the board. But if you start with a plan and you bring that humanity into it, which means asking questions online, answering people online, even having conversations offline, which I think is great because it leads to that connection. But just really embracing humanity and remembering that computers are just a tool.

Valerie VanBooven RN BSN:

Yeah.

Lynn Creasy:

To the bigger picture.

Valerie VanBooven RN BSN:

Yes. I always say, “Come out from behind your computer, come out from behind your Facebook page.”

Lynn Creasy:

Yes.

Valerie VanBooven RN BSN:

And in videos like this or in an article that you write or in a way that you answer, don’t hide behind your website, come out from behind that, because this is also a trust-building industry and we’re in a really weird place right now where it’s hard to build trust if you can’t be in the room with somebody, networking situation. So the way to build trust, put yourself out there and talk to people, human to human, right?

Lynn Creasy:

Yeah, conversational.

Valerie VanBooven RN BSN:

And get to know you a little bit.

Lynn Creasy:

Yes. And it takes time.

Valerie VanBooven RN BSN:

Yes, absolutely.

Lynn Creasy:

Another tactic that I love to do is just, I reach out to three to five people on the phone each week and I just start a conversation and there’s no agenda necessarily. Maybe it’s business, maybe it’s personal, but it’s just connecting and finding that commonality to be able to move forward and developing that trust because that’s what really it’s all about. We buy from people we like and who we trust, so…

Valerie VanBooven RN BSN:

Yeah, absolutely. All right. When you have a win in life or business, how do you like to celebrate?

Lynn Creasy:

I’m going to say a lot of people these days say that they’re an introverted extrovert or extroverted introvert. I love to be on all the time and I have very, very full days, but I really truly love… We live on a sailboat. So sailing is a relaxer for me as well as celebration. I love sailing. I also love yoga and a good cocktail. A cocktail would go a long way. I love that too but [inaudible 00:09:11]

Valerie VanBooven RN BSN:

So backup, did you just say you live on a sailboat?

Lynn Creasy:

Yes.

Valerie VanBooven RN BSN:

Wow.

Lynn Creasy:

Yeah.

Valerie VanBooven RN BSN:

You don’t really don’t meet, I mean, I know there’s a lot of people that is their life, but I don’t talk to people many times a day or a month or a year or in my life that live on a sailboat.

Lynn Creasy:

Ah, well.

Valerie VanBooven RN BSN:

Cool.

Lynn Creasy:

Yeah, there’s a whole story. I’ve been 25 years with my husband. It’s been a dream for a long time. He’s actually sailed the whole South Pacific and so we just bought a boat about a year and a half ago. It’s “Sailing Happy”, the name is Happy. So it’s really, it’s a different lifestyle and what I love about it is you can live the lifestyle while still engaging in normal life. People think that if you live on a sailboat you’re kind of removed, but this is not, no.

Valerie VanBooven RN BSN:

I mean, so right now there’s nothing moving there. So I’m guessing you’re down somewhere.

Lynn Creasy:

No, this actually is not my sailboat, this is an office that I rent. When you said you live on a sailboat I was like, “No, I’m not at my sailboat right now.” But our sailboat is very comfortable. It’s 45 feet. It’s a special design that we searched for. We bought it used in Sweden but it’s comfortable. And often I will do my Zoom calls and people will say, “Yeah, you’re actually, you’re moving but [inaudible 00:10:45].

Valerie VanBooven RN BSN:

That’s great, I love it. That is so unique. That is great. Well, thank you for being on the show, for sharing your wisdom and sharing your thoughts about online marketing and what you do. We appreciate it. That is what this is all about. Short, sweet and share with others what you do and how you do it and-

Lynn Creasy:

Thank you.

Valerie VanBooven RN BSN:

Give us some words of advice. So thank you very much.

Lynn Creasy:

Thank you for having me.