Full Transcript:

Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry net cast, where leaders with three or more years of experience in the Senior Care Industry share their advice. It’s six questions in nine minutes. So let’s get to it. In a few sentences, tell us who you are and what you do.

Janis Adams:

Hi, my name’s Janice Adams and I founded and manage a company called Care Assist Services. We’re a non-medical home care company located in Orange County, California, serving the greater Orange County area. We provide personal care services, errand, companion services, bathing, dressing, grooming. We also provide medication reminders and respite care for family caregivers who desperately need a break. That’s pretty much it.

Valerie VanBooven RN BSN:

Well, that’s a lot. We need all of you that we can get. The more family caregivers can get a break, the better off they are really. I mean it’s hard work.

Janis Adams:

That is so true. Yes.

Valerie VanBooven RN BSN:

Yeah. All right. Well, tell us, what is the best thing about serving aging adults?

Janis Adams:

You know, I think the best thing for me, because I’ve been in it now about 11 years, although I’ve been a nurse for umpteen years. I’d rather not reveal my age, but I think the most satisfying part is allowing them and giving them an opportunity to age in place in their home. That’s where they’re the safest, they’re the most comfortable and the most fulfilled in their life. That’s where they have peace of mind. It gives the families peace of mind if they’re often in a business and not local, that their loved one is being cared for, being looked at and they don’t have to worry quite as much.

Valerie VanBooven RN BSN:

Absolutely. I totally agree. I think that right now, especially in the predicament we are in having that one-on-one care is the safest place to be really right now.

Janis Adams:

Yeah. Yeah. There’s a whole lot of things that are going on, as you know, with the elderly isolated, pretty much locked down. The analogy is in jail. Their health is deteriorating, there’s depression, there’s more suicide risk. They can’t go to the dining room, they have to take their meals in the room. What’s the point? So a lot of families are bringing their family members home. We’re starting to see that and we predicted that that might happen unfortunately. But in there. Once they get home, they’re just blossoming. It’s amazing.

Valerie VanBooven RN BSN:

Yeah, it is. It’s so interesting to see how much socialization Is helpful in those cases. Absolutely. Absolutely. I’m going to switch gears for a second and talk a little bit about online marketing. I hear from other senior service providers that marketing online can be challenging. I know it’s ever changing and it can be confusing. What has been your experience or your thoughts?

Janis Adams:

We’ve gotten advice from various local experts and national exports. It’s like you said, evolving and it’s changing and you have to be ready for that. I think it’s key to concentrate on one concept, maybe two at the most, but you really have to… People are used to small snippets of information these days. one concept is educational. It’s going to help people make better decisions. Sometimes I’ll bring in articles that I feel are relevant to what we’re going through these days, talk about ageism and elderly locked away and those kinds of things. So putting that information out, just one snippet at a time and educating prospective clients, that works best for us. We also will document some of the social things that we used to do, where we go to adult day care centers and meet people. We aren’t doing that very much anymore.

Valerie VanBooven RN BSN:

It’s hard to network. It’s hard to get out there right now. So online marketing has become a little more important in that, it’s really the best way to reach out, at least email, hopefully. We met on LinkedIn, so that worked out. Yeah, it does change all the time. That’s absolutely true. Okay. So what other successful leaders, organizations, I imagine there are other people in your life who have been an inspiration to you, maybe a mentor over the years or maybe just someone you think, “You know what? That organization does a really great job.” Who are those people in your life?

Janis Adams:

I’ve had many people [inaudible 00:05:23] through a few stars that kind of come to mind. There’s three or four different areas that people that we use in our industry, particular placement specialists that are out there helping families. Sometimes they’re looking for Board and Care homes, residential care homes and their families aren’t quite ready. Donna Rybacki, her company, she founded is called American Senior Home Finders. She’s an amazing lady, high standards, developing standards for board and cares here and nationally in a group. Also fiduciary, LeAnn Hitchman, Hitchman fiduciary. She stands out. She’s been in the business, very accomplished, total trust. She does a fantastic job for families. Jane Mahakian, She’s a PhD, does Alzheimer’s specialty and she founded Aging Matters. She’s very good with people and families that have dementia and helping them work through the whole cycle. Lastly, Lee-Anne Godfrey, she’s an RN care manager. She founded RN Health Management and she has done an amazing job, added additional care managers. These are all people that I have known and respected over the years.

Valerie VanBooven RN BSN:

Oh, wow. You are [inaudible 00:06:56] lists of resources. You know what I think? Having marketing partners, people you trust and people you can refer to, these families trust you and they trust what you say. So having a really solid list of people that you admire and that are going to do a good job is really important. So thank you for sharing that with us. Folks may reach out to you looking for one of those helpers or for services like the others have.

Janis Adams:

I refer them all the time.

Valerie VanBooven RN BSN:

Yeah. What piece of advice would you give to other senior care providers?

Janis Adams:

I’ve talked with my two coworkers, Cynthia and Casey about this. I think embracing technology now is key in our industry. Because of COVID, now we’re more isolated, communication is absolutely key to keeping people together and keeping them healthy mentally and interacting is perfectly active. So I think we’re lucky in our business that we have done that, we have embraced technology. All of our caregivers have a proprietary app and families can access that information in real time, they’re schedule, their care notes. I’m often, with the technology, able to communicate with them many, many times during the day. So it’s key to success and communication these days.

Valerie VanBooven RN BSN:

Yeah, I would agree. Technology is becoming more and more important as we are spread out and not able to be together as much and certainly, just in general. That immediate or almost immediate ability to be able to reach out to somebody and find out how things are going or what the problem might be or how things are happy today or whatever is so nice. So I agree. Technologies is huge. All right.

Janis Adams:

Yeah, especially the family [inaudible 00:09:16] systems that are out of date.

Valerie VanBooven RN BSN:

Oh yeah. The loss of [inaudible 00:09:19] caregiving is super challenging and worrisome. You know how that is for our families who can’t be right there. So yeah, you’ve see it all, we really do help. All right. My last question is supposed to be fun, but people always struggle with it. So maybe I need to change it. When you have a win in life or maybe it’s somebody in your life who’s graduating from high school or college or maybe a client is just so happy, their family just so happy. You know that you’re doing a great job for them. There’s all kinds of wins in this world. Well, how do you like to celebrate when things are great?

Janis Adams:

Me personally, because I’ve been in this business, I’ve been a nurse for many, many umpteen years. I celebrate my success by sleeping well, night after night. I just feel like my mind is at rest. I feel like our families are being helped. They’re getting the support they need. People are safe. I rarely have a bad night. When I do have a bad night, it’s because I really care. We also have special lunches that we go out to and celebrate Christmas and different holidays, of successes that we’ve had. Then we also post our successes on the social media. Pictures of where we’ve been and places when we were delivering PPE to clients, we took a couple of pictures and posted those. We don’t want to brag too much, but we want people to know that we really care.

Valerie VanBooven RN BSN:

Right? I think all of us in the caring profession don’t like to toot our own horn too much, but celebrating as a team or I like what you said about getting a good night’s sleep, because if you’re resting easy, your families are resting easy. That’s the mark of someone who is passionate about making sure the carer’s right. That’s something everyone should look for in a home care agency. Not only can they talk to the owner, but they know that the owner really does care and that’s super important. So I thank you for saying that. That’s a great way to celebrate. I love a good sleep or a good nap.

Janis Adams:

Yeah, of course. Of course. I’ve always been a really good sleeper fortunately and when [inaudible 00:11:57],then something is obviously bugging me. So yeah, we get that problem solved pretty quick.

Valerie VanBooven RN BSN:

That’s right. That’s right. All right. Well, thank you so much for doing the show, for being on. Obviously we’re using… Zoom’s not cooperating with us today very well, but I think you did a great job and we will get this out to everybody. We’ll make sure they have your website address. We’ll talk again, hopefully, in a few months and see how things are going.

Janis Adams:

Thank you, Valerie. I appreciate your time. You have a good evening and a great week. Take care.

Valerie VanBooven RN BSN:

Thank you.

Janis Adams:

Stay safe.