Full Transcript:

Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry NetCast where leaders with three or more years in the senior care industry share their advice. It’s six questions in nine minutes. So let’s get to it. In a few sentences, tell us who you are and what you do.

Annamarie Buonocore:

My name is Annamarie Buonocore, https://seniorcare-sanmateo.com/.

I am the owner, operator of the San Mateo County franchise for Senior Care Authority. We’re just South of San Francisco here in the Bay Area, and my job is placement. To help place people in assisted living, memory care, independent living, boarding cares, and to assist the family through the movement and process of coping with an aging loved one who needs that transition.

Valerie VanBooven RN BSN:

And that’s a very big job. So we need more people like you all the time. And what is the best thing about serving seniors and their families?

Annamarie Buonocore:

It’s always nice to take the load off their shoulders, take the burden off their shoulders. When I meet families, they’re often very overwhelmed by the process. There’s so many different places, so many people telling them so much information, mountains of paperwork and being able to use my expertise to take some of that off of their shoulders is very helpful.

Valerie VanBooven RN BSN:

Yeah, that sense of relief for a family member is incredible. When someone like you walks into the picture. I can relieve that stress. All right, let’s talk a little bit about online marketing. I know it’s challenging, it’s ever changing. What has been your experience or thoughts with online marketing, especially right now when it’s really hard for us to network in person?

Annamarie Buonocore:

Well, I come from a marketing background. I publish magazines as well, so I have some idea as to how to get the message out there. Online marketing can be hit and miss just like anything else. You can go to a networking group and not get any leads. You can put an ad in your newspaper and not get any leads. You can put ads on Facebook and Google and really not get anything out of it. So anytime you go into a marketing situation, make sure you have the right expectations, but what’s been really helpful for me, I would say, is LinkedIn. Being able to vet people out on there and making those connections. I haven’t paid for any advertising, but simply sending messages and going through my LinkedIn network and finding new connections. I feel that, that’s been the most effective use of my time online.

Valerie VanBooven RN BSN:

Yeah. And that’s how we met was through LinkedIn. We reached out to anyone who was in the senior care industry and had some experience. So I think LinkedIn really does work for that professional networking, absolutely.

Annamarie Buonocore:

Yes.

Valerie VanBooven RN BSN:

Okay. So what other successful leaders in the senior care industry or organizations, or just people who have made a difference in your life, or maybe are the reason that you’re in the business you’re in, who would you like to give a shout out to or talk about?

Annamarie Buonocore:

Well, first I’d like to thank my family for their support. A couple of my family members went through dementia or were caregivers for people who suffered from the disease and meeting with their caregivers and going through the process with them was very helpful. I am part of a franchise called Senior Care Authority, which is headquartered in Santa Rosa, California, and Frank and Marcy have been really helpful in setting up my business, finding leads, just putting this whole thing together. And one organization I’d like to pay some tribute to is the NPRA, the National Placement and Referral Association. They’ve done a lot of advocating for us in Congress and a lot of standing up for the senior care industry, helping families, make sure they get the help they need and that it’s all done fairly and in good faith. And I really look up to the leaders in that organization.

Valerie VanBooven RN BSN:

Very nice. I’m so glad that you really have had lots of help from your franchise organization. We hear a lot of good things about Senior Care Authority. And so I think that folks who are watching this or listening can learn a lot from people in the industry who have experience. And so when you shout out to these organizations and we all learn more about their thought process and their moral compass. So thank you. All right. What piece of advice would you give to other senior care providers?

Annamarie Buonocore:

Well, one piece of advice I would give is to stay organized. I find organization to be critical, to pretty much everything I do in life. Like I said, there are mountains of paperwork. There could be a lot of different people involved, primary care physician, gerontologists, psychiatrists, family members, et cetera. Sometimes I get cases where there’s several family members looking. You’ve got a brother looking here and a sister looking there and you’ve got cousin Bob back East trying to figure something out over there. And I would recommend to professionals in my position or any of the professionals I just mentioned to really keep things organized and to be patient. If you are experiencing a frustrating moment, try and keep it away from the family.

Valerie VanBooven RN BSN:

Yeah. And things do change and are pretty fluid when there’s a lot of family members involved. So absolutely you got to be patient and let everybody work through their own stuff sometimes. So absolutely great advice. Okay. Last question is supposed to be a fun one. When you have a win in life, how do you celebrate? Now that could be anything, birthdays. It could be graduations. It could be a new family member. It could be whatever you call a celebration. We just like to talk about something fun. So how do you like to celebrate?

Annamarie Buonocore:

Well, I run several businesses under one roof here and one way we always celebrated after we published another publication or if I make placement, there’s a great Mexican restaurant here in the area called Celia’s and we go there and have a margarita. It’s a very good place. Unfortunately, we haven’t been able to do that with the shutdown, but one way that I really celebrate and enjoy achievements in life is to be around my two dogs. I have two Maltese Poodles. I enjoy going to the pet store, getting them things and just enjoying the evening with them, being close to them.

Valerie VanBooven RN BSN:

Yeah. I’m a dog person too, and there’s no better way to celebrate than snuggling with your pooches. [crosstalk 00:06:30] So I love a good dog snuggle or just outside playing with a ball or whatever it is. They’re always fun to be around. Well, I want to thank you for doing this episode, for being on the show, for sharing your wisdom with us and letting us know more about your business. You’re the first senior care authority we’ve had on, and I am just really glad to know more about your business and what you do. So thank you very much.

Annamarie Buonocore:

You’re welcome. I’m really excited about this. Thank you.