We were fortunate enough to have Andy Howard, https://hcprosonline.com/ on the show, and he offered some great insight and #advice for other #seniorcare and #healthcare providers.

Find all episodes here:

https://www.asnmarketingplan.com/connect-listen-watch/

Be a guest on our show:

https://www.seniorcareindustrynetcast.com/netcast

Full Transcript:

Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry Netcast, where leaders with three or more years in the Senior Care Industry share their advice. It’s six questions in nine minutes, so let’s get to it. In a few sentences, tell us who you are and what you do.

Andy Howard:

My name is Andy Howard. I am the CEO and founder of Home Care Professionals Incorporated. We are a nonmedical homecare company serving the San Francisco Bay area and I run the ship along with my team and we handle about 150 clients right now.

Valerie VanBooven RN BSN:

Awesome. And you’re in a good spot. I think everybody right now would like their loved ones to be at home, if possible, or stay at home. It’s been a rough year and you’re in a great place for the homecare market.

Andy Howard:

Yeah. That’s certainly the goal. Trying to keep people at home, keep them safe. That’s that’s the mission and most people want that. And so, we’re all working for the same thing. It’s just, the devil’s in the details, as it often is.

Valerie VanBooven RN BSN:

That’s right. So what is the best thing about serving seniors and their families?

Andy Howard:

You know, the reward. And the reward being the difference that you’re making in the senior’s lives, first and foremost. People don’t get home care because they think it’s a good idea. They’re usually getting it too late after a traumatic event has happened and it’s often for them, the lesser of two evils. They either have to leave home or they can remain home with some assistance. And when, when you make a good placement with a caregiver or caregivers, it really makes a huge impact on the quality of the senior’s life. And not just their life, it’s their family members and it’s also the caregivers. I mean, the caregivers are incredible people and it’s amazing the work they do. And when you get that good match between client and caregiver, it really makes you feel good about what you’re doing and you realize how important this is to not only the individuals but really our whole healthcare system.

Valerie VanBooven RN BSN:

Yes, absolutely. And keeping people at home and preventing that rehospitalization, it’s safer for them to stay well at home. And that’s why home care’s part of that whole healthcare continuum and should be because we don’t want people to have to go back, especially right now, we don’t want people going back to the hospital.

Andy Howard:

Yeah. No one wants to be at the hospital or skilled nursing right now. And so yeah, it’s again, we all have the same goal, it’s just trying to try to do it affordably and make sure everyone’s safe and client, caregiver, that’s the trick.

Valerie VanBooven RN BSN:

Yep, absolutely. Okay. So let’s switch gears just a little bit and talk about online marketing. Because online marketing is not just, shouldn’t be … Well, I’m going to have to edit that. Sorry, I haven’t done this in about four days.

Andy Howard:

Thaat’s okay. Yeah, no problem.

Valerie VanBooven RN BSN:

I hear from other senior care providers that marketing online can be a challenge. And we know that in this environment, it’s more important than ever. What has been your experience or your thoughts with online marketing?

Andy Howard: