Blog Posting For Your Home Care Website
Why is Blog Posting Important?
Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible approachable. -IMSMarketing
As a marketer, you always need to be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. Blogging is a critical element for any business. But the question we always sometimes is, “why does my business need a blog?” It doesn’t matter what kind of company you run, whether it is a home care agency, home health care agency, assisted living, care home, or other senior service business….you should always have a blog.
Reasons to Have a Blog On Your Home Care Website
- Each blog post drives traffic to your website.
- Each blog post is a new page on your site indexed by Google, and this is a GREAT thing!
- You can share your content on all social media.
- It converts traffic into leads
- Drives long-term results. Blog posts never go away!
- Establishes authority. You know your stuff.
- Helps you share important news about your business.
- Helps fill your monthly newsletter with GREAT content!
- Helps with Link Building
How Does a Home Care Blog Improve SEO?
Quality Content Helps You Generate Backlinks – One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. … Content Allows You to Incorporate Keywords – Quality content is the only way to make sure that you can strategically use your keywords. – SocialMediaToday
How Do You Write Blog Content?
- Create a search engine-friendly title. Include 1-2 keywords related to your topic. …
- Optimize your abstract. Place essential findings and keywords in the first two sentences of your abstract. …
- Use keywords throughout your article. …
- Be consistent. …
- Build links.
- Add in more steps and repeat the process A LOT. –Wiley
Approved Senior Network Marketing knows and understands the importance of writing content that engages, educates, and persuades your target audience to interact with your home care business.
As a senior care business owner, you likely understand the importance of having content that can effectively drive traffic, improve rankings, and ultimately increase sales and phone calls…but who has time for all that writing?
Not to mention proper optimization of the content to ensure it gets all that Google magic.
Let our team of expert copywriters write content that clearly communicates your brand’s message, all while highlighting what sets your services or products apart from the competition.
- Premium blog posts that attract the right audience
- Informational articles
- Instructional guides or “how-to” content pieces
- Sales copy that converts visitors to happy customers
- And more…
Benefits of Hiring Approved Senior Network for Your Home Care Blog Content
Our Leadership: Valerie VanBooven RN BSN, has over 25 years of experience in the senior care market and 13 years of experience working for senior care businesses just like yours…helping them SHINE online. Writing content for home care, assisted living, and other senior services is a niche that Approved Senior Network dominates.
Never Let Your Site Look Stagnant or Outdated: Consumers and visitors want fresh, up-to-date information from businesses that care about updating their websites. Blog content offers a way for your brand to remain relevant instead of becoming yesterday’s news. We can help you engage with your audience in a way that translates to improved performance and growth.
Improve Search Engine Ranking: Next to backlinks, content is THE most important factor when it comes to ranking on Google and other search engines. High-quality content that is tailored to address the intent behind each search query is critical to ranking with today’s search algorithms. Our team is experts at optimizing content for both search engines and readability, ensuring you get the best of both worlds all wrapped up into one piece of content.
Position your Brand as an Expert & Earn Trust: Unless you are a famous or large company, most visitors that come across your site or brand don’t know much about you. Content provides the visitor with an insight into your brand, what you’ve accomplished and what you stand for. Content can help establish your company as an authority in your industry and an expert that can help.
Establish a “voice” for your Brand: With consumers more discerning than ever, making a personal connection is key to winning more business. Individuals want to “connect” and relate to a company’s messaging. Content provides you with an opportunity to tell your story and establish a voice.
Contact us today to learn more about how our content services can help you gain a leg up on the competition and propel your business to new heights!
Content Marketing Articles
Webinar Replay! How to Use a New Home Care Pricing Strategy that will Instantly Increase Your Revenue
How to Increase Your Home Care Agency’s Revenue by Making this Important Change
Free Home Care Marketing Webinar: How to Use a New Home Care Pricing Strategy that will Instantly Increase Your Revenue
If you want your non-medical home care business to make MORE money serving clients, and pay your care professionals more….don’t miss this!
There are 2 VERY important people who have figured out the secret to home care pricing…learn from them on this webinar.
Learn from the best home care marketing experts in their field. Listen and watch as Dawn Fiala and Valerie VanBooven RN VSN show you how to “Break into the SNF”
Learn How Home Care Agencies Can Use Caregiver Training Handouts to WOW Their Referral Sources! Join the Home Care Marketing Mastermind