Home Care Marketing, Home Care Website Design, Home Care SEO, Home Care Leads, Home Care Recruiting

About Approved Senior Network

Approved Senior Network® Team
About Us

Meet the Team That Makes it Happen for Hundreds of Senior Care Business Clients Since 2008.

About Approved Senior Network®

Approved Senior Network® (formerly LTC Expert Publications) is a digital home care marketing agency for senior care businesses. Valerie VanBooven RN BSN is the founder and co-owner. George Novoson is also co-owner. Valerie and George have been business partners since 2010.

ASN has been serving the senior care market since 2008. They have over 13 years of experience with medical and non-medical home care businesses, assisted living, elder law, care management, senior placement services, care homes, and more.

The team at Approved Senior Network® is currently made up of 15+ people who work daily on content, SEO, social media, paid advertising, organic marketing, website development, recruiting strategies, CRM integration solutions, reputation management and more.


Home Care Marketing Services Include:

The ASN team is largely based in St. Louis Metro area, with some team members living in KY, NC, and MA. All work virtually, from home, and have done so for almost 10 years.

The Approved Senior Network websites include:

https://www.ApprovedSeniorNetwork.com – this is a consumer-facing website that helps families find senior care solutions.

https://ASNMarketingPlan.com – this is the marketing services website for home care and senior care businesses across the U.S. and Canada.


Contact Us About The Best Home Care Marketing in the US and Canada by Approved Senior Network. 13+ Years of Experience in Your Market. Schedule an Appt Today.

Valerie VanBooven RN BSN, George Novoson, and their team have been providing exceptional online marketing for home care agencies since 2008.

Mission Statement

At Approved Senior Network our mission is:

To provide the best quality online marketing services in the senior care industry. 

To provide outstanding customer service at all times.

To educate and assist our clients and the entire senior care industry about the value and benefits of accurate online marketing.

Approved Senior Network Leadership

Valerie VanBooven RN BSN Shares Monthly Senior Care Marketing Tips and Videos

Valerie VanBooven, RN, BSN, Founder, Co-Owner, Wife, Mom, Author, Video Nerd. The buck stops here!

St. Louis, MO


George Novoson, Co-Owner, Business Development Expert.  Husband, Father, Grandfather, Nicest Guy Ever.

Boston, MA

Dawn Fiala, Home Care Sales and Marketing Expert

Dawn Fiala, Bachelor of Science in Marketing, 15 years experience in Home Care Marketing, Sales, Recruitment and Retention. Wife, Mom to two grown children (got them through college – whew) , Dog and Cat mom. Enjoys hiking and movies.

Phoenix, AZ

Mark Bateman, Director of Web Development Services at Approved Senior Network

Mark Bateman, Director of Web Dev and Back-End Support. Dad of 3. 30-Year of Web Dev, Coding, and Back End Support. Problem Solver! Washington University Graduate.

St. Louis, MO

Operations and Sales Team

Dawn Sohn

Dawn Sohn, Support and Operations. Cracks the Whip. Mom, Dog Mom, Gets Stuff Done.  STL Cardinals Fan!

St. Louis, MO

Melanie F

Melanie F., ASNSPARK! CRM Manager, Social Media Manager, Recruiting Manager. Does a lot of EVERYTHING. Wife, Mom of 3. 

St. Louis, MO

Jennifer Comley

Jennifer C., Content Manager for ALL! Wife, Mom, University of Kentucky Fan, Bleeds Blue, Yells at TV During Basketball Games. 

Lexington, KY

Brenda N., Client Manager and Quality Assurance. Wife, Mom, Grandmother, Great Eye for Detail. Excellent cook! Married to da boss.

Boston, MA

Nikki Stroud

Nikki, Video Creator and Editor. Registered Nurse, Mom, and Nursing Instructor at Pike-Lincoln Technical Center in Missouri!

St. Louis, MO

Molly Schad

Molly S., Marketing Assistant, New Client Welcome, Email Set Up, Mom, Wife, Dog Mom, Sno-Cone Connoisseur, Gets Things Done!

St. Louis, MO


Lindsay S., Newsletter Manager. Creative, Smart, Writer, Wife, Mom, Karate Mom, Dog & Cat Mom.


St. Louis, MO

Amanda Bateman

Amanda B., recent intern, HS Graduate Class of 2022. Graphic artist, daughter, sister, responsible human!

St. Louis, MO

Haley S, Website Development and Backend Support. Mom and Amazing Talent in web development

St. Louis, MO

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The ability to live in one’s own home and community safely, independently and comfortably for as long as possible.

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